How to Use LinkedIn Engagement to Grow Business | ft. Allison Ditmer | Content Lessons with Justin

How to Use Expert-Led Content to Stand Out | ft. Kristen Sweeney | Content Lessons with Justin

Justin sits down with Kristen Sweeney to explore how businesses can stand out by turning their internal expertise into content that leaves an impact. Instead of chasing generic thought leadership, Kristen discusses how expert-led content helps brands build credibility, trust, and a point of view that competitors cannot copy. They also go over what makes content truly authoritative, how to uncover valuable insights from your team, and why human experience matters more than ever in the age of AI. ----- For Kristen, Every Little Word was years in the making. Following a decade of writing complex content for professional services companies, she found an easy way to help business leaders become thought leaders by articulating the great ideas swirling around inside their heads. Kristen has a deep history of combining content marketing expertise and business acumen to drive successful marketing initiatives. She has ghostwritten books on leadership development, launched websites for major healthcare organizations, and built the content engine for a thriving business consulting firm. Kristen loves tackling big projects and creating something from nothing. She is quality-obsessed and thrives on getting the details right. She also loves the creative aspect of content marketing, helping clients uncover new and original ideas beyond “what everyone else is writing on the internet.” Kristen has a BFA in Musical Theatre and an Interdisciplinary Studies degree in Medieval & Early Modern Studies, both from the University of Florida. She has a Masters of Music degree in Musical Theatre from the Boston Conservatory. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro [https://www.dialogwith.us/intro] Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us [https://www.dialogwith.us]

How to Turn a Podcast Into Business Opportunities | ft. Chuck Moxley | Content Lessons with Justin

Justin sits down with Chuck Moxley to talk about why podcasts are much more than just a lead generation tool. When done right, they become a powerful way to build trust, support sales conversations, and uncover customer insights that can help your entire company make better decisions. Chuck explains how his team shifted to a leaner, more authentic podcast strategy that still drives real business impact. They also break down why pipeline influence matters more than vanity metrics, how authentic conversations create stronger content, and what it takes to turn a podcast into a long-term asset for growth and credibility. ----- Chuck is a 6-times B2B SaaS CMO who now works as a fractional CMO for multiple B2B and SaaS companies looking to scale their growth efficiently while avoiding the common pitfalls of premature marketing hires and inefficient growth tactics. Chuck is a marketing practitioner with more than 20 years' experience in SaaS companies and 10 years experience working in agencies. He has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Circle K, NFL and Sprint. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society. He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One , published by McGraw Hill and used in marketing and MBA programs at multiple universities. And Chuck is co-host of The Frictionless Experience podcast. Connect with Chuck Moxley here: https://www.chuckmoxley.com/ [https://www.chuckmoxley.com/] https://www.linkedin.com/in/chuckmoxley/ [https://www.linkedin.com/in/chuckmoxley/] https://audienceofone.website/ [https://audienceofone.website/] ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro [https://www.dialogwith.us/intro] Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us [https://www.dialogwith.us]

How to Turn YouTube Views Into Clients | ft. Brooke Miles | Content Lessons with Justin

Justin takes a seat with Brooke Miles to break down what is actually making YouTube work for your business. It's not just about chasing views. It's about choosing the right topics, titles, and thumbnails that attract the right people. Brooke shares her 3 T’s framework and how she turns content into legitimate client opportunities. If your videos are not driving results, this will help you make them work for your business. ----- Most startups struggle to create a LinkedIn presence they can be proud of. That’s why Brooke Miles founded Delaware ShoutOut, a LinkedIn strategy and training firm. In 11+ years of business, she has worked directly with hundreds of clients—from solopreneurs to state-run organizations and multinational corporations—who have reported significant gains in followers, engagement, and traffic to their websites. Her company is also a two-time winner of the Delaware Small Business Chamber’s Best Marketing Award and two-time winner of the Best Woman-Owned Business Award. In addition, Brooke was a top-three finalist for the Social Media Professional of the Year Award by the Philadelphia Business Journal. She’s also a TEDx speaker. Finally, Brooke is known for her YouTube channel (“Delaware ShoutOut”), which teaches entrepreneurs how to build a LinkedIn presence that they can be proud of. Connect with Brooke Miles: www.linkedin.com/in/brookethemarketingpro [www.linkedin.com/in/brookethemarketingpro] https://www.deshoutout.com/ [https://www.deshoutout.com/] https://www.youtube.com/@DelawareShoutOut/videos [https://www.youtube.com/@DelawareShoutOut/videos] ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro [https://www.dialogwith.us/intro] Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us [https://www.dialogwith.us]

How to Use LinkedIn Engagement to Grow Business | ft. Allison Ditmer | Content Lessons with Justin

Justin sits down with Allison Ditmer to talk about one of the most overlooked parts of LinkedIn growth. Not your posts. Your comments. They break apart how thoughtful, intentional commenting can drive visibility, build your brand, and open the door to more opportunities. Say bye to dropping generic replies and try joining conversations in a way that adds value and makes people want to learn more about you. ----- Allison Ditmer is a LinkedIn content strategist, creator, and coach who helps founders and small business owners turn LinkedIn into a strong client funnel for their business. Through her LinkedIn Transformation Package, she helps clients learn how to engage, optimize their profiles, and create a content strategy that builds their personal brand without relying on ads or paid tools. Connect with Allison Ditmer: LinkedIn: https://www.linkedin.com/in/allisonditmer/ [https://www.linkedin.com/in/allisonditmer/] Paid Clarity Call: https://calendly.com/allisonditmer/1-on-1-clarity-call [https://calendly.com/allisonditmer/1-on-1-clarity-call] Free Newsletter Sign Up: https://allison-ditmer.kit.com/280ec9ba07 [https://allison-ditmer.kit.com/280ec9ba07] Website: allisonditmer.com [https://allisonditmer.com] ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro [https://www.dialogwith.us/intro] Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us [https://www.dialogwith.us]

How to Use AI Without Losing Your Voice | ft. Joe McKay | Content Lessons with Justin

Justin sits down with Joe McKay, founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common. Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human connection through your content. ---- Joe McKay is the Founder of Great Chat, an 'AI Vegan' LinkedIn Content Agency. Great Chat helps Founders & executives tell their story on LinkedIn, proudly GenAI free. Connect with Joe McKay:https://www.linkedin.com/in/jmckay89/ [https://www.linkedin.com/in/jmckay89/] ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro [https://www.dialogwith.us/intro] Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us [https://www.dialogwith.us]