Creative CEO | The Business Podcast For Artists

Understand Your Collectors Better

14 min · 19 mei 2026
aflevering Understand Your Collectors Better cover

Beschrijving

Market research sounds boring to many creatives (including myself), but for collectors to find your artwork it is important to understand the customer journey, what words they might type into Google or how they browse at events. I created this quick solution to doing market research based on your own habits and after listening to this podcast you should go away with some easy ideas on how to research your own customers based on the little things we do ourselves. Hope you enjoy! Georgie x Listener Survey: https://forms.gle/BSn2KZJg7bfL6v3e6 For more useful information on running an art business, including downloadable guides, visit: https://georgieturnerartist.co.uk/collections/creative-ceo ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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Alle afleveringen

53 afleveringen

aflevering Understand Your Collectors Better artwork

Understand Your Collectors Better

Market research sounds boring to many creatives (including myself), but for collectors to find your artwork it is important to understand the customer journey, what words they might type into Google or how they browse at events. I created this quick solution to doing market research based on your own habits and after listening to this podcast you should go away with some easy ideas on how to research your own customers based on the little things we do ourselves. Hope you enjoy! Georgie x Listener Survey: https://forms.gle/BSn2KZJg7bfL6v3e6 For more useful information on running an art business, including downloadable guides, visit: https://georgieturnerartist.co.uk/collections/creative-ceo ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

19 mei 202614 min
aflevering Hiring Professionals, Getting Training & Outsourcing For Artists artwork

Hiring Professionals, Getting Training & Outsourcing For Artists

On today's episode, I talk about my experience in hiring professional help for artists, getting training for platforms such as Instagram and where I outsource work to professional companies. My practical advice for finding the right help isn't just about 'can I afford this?' but whether your personality matches with the people you invest in, if their methods work for you first and what I would do to find the right people. Hope you enjoy! Georgie x Listener Survey: https://forms.gle/BSn2KZJg7bfL6v3e6 For more useful information on running an art business, including downloadable guides, visit: https://georgieturnerartist.co.uk/collections/creative-ceo ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

12 mei 202624 min
aflevering How To Change Your Art Style Or Offers artwork

How To Change Your Art Style Or Offers

In this episode I discuss how you can make a change to your art business without drastically losing your audience along the way. As a creative you are going to naturally want to change what you are doing from time to time, so here are some practical tips on how you can change your art style, make a slight pivot or completely stop one of your offers, for example if you wanted to stop doing commissions. I hope it is useful, Georgie x Listener Survey: https://forms.gle/BSn2KZJg7bfL6v3e6 For more useful information on running an art business, including downloadable guides, visit: https://georgieturnerartist.co.uk/collections/creative-ceo ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

27 apr 202616 min
aflevering Overwhelm, Mindset & Proving 'Artist' Is a Real Job artwork

Overwhelm, Mindset & Proving 'Artist' Is a Real Job

This is an episode of two halves, all about mindset. To begin with, I talk about overwhelm and the power you have to let something go temporarily or permanently when your plate feels too full. The second half is all about art being a viable career and mindsets you may need to adopt to mentally keep going when things are quiet, changing perceptions from family and friends as well as a mindset shift about viral reels! Hope you enjoy, Georgie x Listener Survey: https://forms.gle/BSn2KZJg7bfL6v3e6 For more useful information on running an art business, including downloadable guides, visit: https://georgieturnerartist.co.uk/collections/creative-ceo ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

20 apr 202625 min