DEATS with Deanna: Discussions around Food & Entrepreneurship

The Most Honest Conversation on Nutrition Entrepreneurship You'll Hear This Year w/ Abbey Sharp

Feeling stretched thin by the pressure to "do it all" online? In this episode, we're pulling back the curtain on what the creator landscape really feels like in 2025. I'm sitting down with world-renowned dietitian and mega-creator Abbey Sharp, who's built a multi-platform empire over 14 years… and is finally saying the quiet part out loud: the hustle, the burnout, the imposter syndrome, the pressure to keep performing. From navigating criticism to building multiple income streams to launching a supplement company with integrity, Abbey is as transparent as it gets and her honesty in this conversation is a breath of fresh air for any entrepreneur who's ever questioned whether they can keep up. Tune in to hear: * What it actually takes to stay relevant in a changing media landscape (and why so many early creators disappeared) * The emotional and mental cost of content creation and how Abbey is redefining her 2026 goals after burnout and a cancer diagnosis * The truth about monetization: what's still working, what's dead, and what she'd never recommend starting in 2025 * The supplement industry secrets she learned building her brand and why transparency matters more than ever * How to navigate criticism, protect your mental health, and build a business that feels sustainable * The one thing she wishes more dietitians understood about charging for their expertise * The behind-the-scenes realities of launching books, running teams, and staying human while leading a massive online brand Connect with Abbey: Instagram: https://www.instagram.com/abbeyskitchen [https://www.instagram.com/abbeyskitchen] YouTube: https://www.youtube.com/channel/UCKLz-9xkpPNjK26PqbjHn7Q [https://www.youtube.com/channel/UCKLz-9xkpPNjK26PqbjHn7Q] TikTok: https://www.tiktok.com/@abbeyskitchen?lang=en [https://www.tiktok.com/@abbeyskitchen?lang=en] Website: https://www.abbeyskitchen.com/ [https://www.abbeyskitchen.com/] Pre-order your copy of Abbey's newest book: https://www.abbeyskitchen.com/hunger-crushing-combo/ [https://www.abbeyskitchen.com/hunger-crushing-combo/] Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

How to Handle Business in This Economy (and Why I'm Over the "Ease and Flow" Lie)

Are you feeling like business just hits different right now? You're not imagining it. In this episode, I'm breaking down what's actually working in 2025—and calling out the fake "ease and flow" narratives that are leaving so many entrepreneurs feeling stuck and questioning their own hard work. The truth? The economy has shifted, ad costs are up, clients are more hesitant, and trust takes longer to build. But that doesn't mean you can't thrive—it just means the strategies have evolved. Tune in to hear: * Why "passive income" isn't really passive—and what to do instead * The mindset shift that separates those getting consistent income from those quietly struggling * Why clarity and confidence come from action, not overthinking * Real tactics that are converting now: connection, simplicity, and solving real problems * How to build authority by leaning into trends and storytelling that feel authentic Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

My 4th Year at FNCE and What Really Goes Down

What really goes down behind the booth at FNCE? Today, I'm pulling back the curtain on what it's actually like to attend the world's largest food and nutrition conference as a dietitian business owner. From booth setup chaos to VIP brand events and everything in between, I'm sharing the highlights, surprises, and behind-the-scenes lessons from my fourth year at FNCE. If you've ever wondered whether it's worth attending—or how to make the most of it—you won't want to miss this recap. Tune in to hear: • What it's really like to host a booth and why this year felt completely different • The brand events and networking moments that opened new doors for me (and my clients!) • Why FNCE is not the time to sit through sessions if you're ready to grow your brand • The unexpected ways this year reignited my mission to help dietitians reach six figures • How I'm already planning to level up next year—with even more connection, community, and impact Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

Rating ways to make money online as a business owner

Let's talk about the real ways to make money as a business owner. After working with hundreds of entrepreneurs (and trying almost everything myself), I'm breaking down which income streams are actually worth your time—and which ones just aren't it. From one-on-one coaching and group programs to brand deals, affiliate links, and more, I'm giving you my honest take on what works, what doesn't, and how to find the right mix for your business. Tune in to hear: * My zero-to-ten ratings on nine different ways to make money online * Why hybrid programs are outperforming traditional courses right now * How I make multiple five figures from brand partnerships and speaking * The truth about passive income, memberships, and affiliate links * What I'm seeing work best for clients hitting their first 5–50K months Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]

I Presented to a Room Full of Masters Students and Here Is What I Learned

Ever wondered what it really takes to land speaking opportunities at top universities and use your business to impact the next generation? In this episode I'm sharing behind-the-scenes opf my experience presenting to Master's students at UC Berkeley. From how I landed the opportunity to the powerful lessons I took away from their questions, I'm breaking down the truth about entrepreneurship, showing up online, and why you don't need to have it all figured out to start. Here's what you'll take away: * The networking moment that opened the door to speaking at UC Berkeley. * The biggest fears future dietitians have about starting a business—and how to overcome them. * Why vulnerability is more powerful than expertise when it comes to building trust online. * The myth that you need years of clinical experience before starting a business (and what you actually need instead). * Permission to start small—whether it's paying off debt, making a side income, or supporting your family. * How to pivot and shift your business as you grow without starting over. * Why building a personal brand creates limitless opportunities beyond coaching or programs. * The reassurance that you already know enough to help others—you just need to be a few steps ahead. If you've been waiting for a sign to finally take the leap, this episode will remind you that you don't have to have it all perfect—you just have to start. The final round of the Online Entrepreneur Academy [https://form.typeform.com/to/NWztSnLq?fbclid=PAZXh0bgNhZW0CMTEAAadWLMpW-XN-EGivIkOgdZghvwM0M-d767025KaxkEa98DaCv6ks1cMR7UsuNQ_aem_rxphbIaYKMiCJwKBlPmhKw] this year is now open! Spots are limited, so grab your seat and start building your business today. Instagram: @dietitiandeanna [https://www.instagram.com/dietitiandeanna/] and @online.entrepreneur.academy [https://www.instagram.com/online.entrepreneur.academy/] Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale [https://form.typeform.com/to/Ox93sh?typeform-source=dietitiandeanna.com]