The 2024 Campaign Playbook: How Data, AI, and Big Bucks are Redefining Strategy—and What Marketers Can Learn

You need to start using AI right now - the genie is out of the bottle.

In this episode of DesignProductMarketing, we tackle the hottest topic in tech: A.I. Ben and guest host Emily break down how to use A.I. effectively, from getting real, nuanced answers to saving time without sacrificing creativity. Whether you’re brainstorming ideas, streamlining workflows, or leading a scrappy team, we’ve got actionable tips for making A.I. your ultimate assistant—not your boss. Plus, we bust common myths, share practical examples, and sprinkle in some fun banter along the way. Tune in for a quick masterclass on leveraging A.I. to work smarter, not harder.

Master the Art of Customer Experience: What You Need to Know, Say, and Do in Under 20 Minutes

Let's get something straight—customer experience isn't just another corporate buzzword. It's the very essence of what makes a company truly great. We're not just talking about selling products here; we're talking about creating experiences that people genuinely love. I'm going to break down everything you need to understand, talk about, and deliver the best customer experiences. This is the stuff that separates the winners from the losers.

The 2024 Campaign Playbook: How Data, AI, and Big Bucks are Redefining Strategy—and What Marketers Can Learn

In this episode, we’re diving into how the 2024 Presidential campaigns are approaching their marketing efforts—lessons any brand can learn from. Like any major brand campaign, the timelines are tight, the budgets are massive, and there’s fierce competition until the field narrows. From leveraging data and AI to smart budgeting, these campaigns are more than just politics—they’re masterclasses in strategy. Let’s get into the nitty-gritty of what makes these campaigns tick and what you can take away for your own marketing playbook (even if your budget isn't 500+ million.)

Start leading teams now with these workshops: What To Focus On, Creating a Strategy, and Team Building

Ben Allgood breaks down three crucial workshops to help you lead and organize teams at critical moments.

DesignProductMarketing

Tune in every Sunday to DesignProductMarketing for fresh, unfiltered insights into the world of design, product development, and marketing. Hosted by Ben, we break down the latest trends, make bold predictions, and share actionable advice to help you stay ahead in the digital landscape. Expect engaging discussions, real-world stories, and a dash of humor as we explore the dynamic fields of design and marketing. Brought to you by DesignProductMarketing.com.