11: Crypto scams on LinkedIn and tracking pixels on hospital websites

Healthcare at Its Best: MRI on Tuesday, Surgery on Thursday, Home on Friday

Lee Aase is a digital healthcare pioneer and a social media expert. Now, he's a healthcare entrepreneur as co-founder of HELPCare Clinic, a membership-based direct primary care clinic. His current work is particularly relevant for this conversation because we talk about why there hasn't been an episode of DigitaLee recently: Lee's recent back surgery. We discuss how the referral process went, the seamless handoff from his primary care physician to the surgery team at Mayo Clinic. Plus, thoughts on where digital comes into play with a good streamlined care continuum.

12: Poetry vs Prose

This week on DigitaLee, David Shifrin and Lee Aase talk about a potential reset in the startup economy, some of the digital apps and therapeutics that are making care more efficient regardless of the economic outlook, and then notes for healthcare provider organizations looking to implement or partner with those digital health tools.

11: Crypto scams on LinkedIn and tracking pixels on hospital websites

This week on DigitaLee, David Shifrin and Lee Aase talk about digital security in two forms. First, the general trend of hackers and scam artists constantly finding new ways to snag your info...and money. These days it's a cryptocurrency scam on LinkedIn that's costing people tens of thousands of dollars. The second things is the recent news that many hospitals have tracking pixels placed not just on their websites but on their patient portals. That's bad news and a bad look when it comes to healthcare marketing and, most importantly, patient privacy.

10: Norman Rockwell Meets the Jetsons

This week, we're doing something a bit different. We keep referencing the fact that, after retiring from the Mayo Clinic, Lee Aase now spends his time as a healthcare entrepreneur. And we've mentioned the clinic that he and a physician friend started. But what, exactly, are they up to? How is Lee's work today informed by his two-plus decades in healthcare working on connecting the digital and physical elements of the industry to deliver better care? That's today's conversation. We look at the new venture, called HELPCare Clinic [https://helpcare.health], and talk about the why and how of this membership model of primary care. https://helpcare.health

9: Marcom's role helping healthcare address gun violence

This week, former head of social and digital at Mayo Clinic Lee Aase and Jarrard's David Shifrin talk about recent mass shootings, including those in medical facilities in Dayton and at St. Francis in Tulsa. We're horrified by what's happening, and there's so much to deal with here, but because this podcast is focused on helping healthcare marketing teams in their roles as the voice of the organization, we talk about some things that digital marketing and communications pros can do to help guide messages around the issue of gun violence. And, maybe reduce some of the criticism that often follows any kind of difficult situation. Don't forget to subscribe, share, rate, and review and be sure to check out everything we've got from jarrardinc.com [jarrardinc.com]