Drinks With Caroline

Bourcard Nesin, Beverage Analyst at Rabobank - Today, young men have less income than young women - hurting alcohol sales.

39 min · 24 jun 2025
aflevering Bourcard Nesin, Beverage Analyst at Rabobank - Today, young men have less income than young women - hurting alcohol sales. artwork

Beschrijving

Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?

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