Ecommerce Podcast w/ Will de Bruin
THIS Is Killing Your Ecommerce Store Growth Most ecommerce founders are looking at the wrong numbers. They're obsessed with the macro metrics — revenue, ROAS, sales, profit — while completely ignoring the micro metrics that actually determine whether those numbers go up or down. The result? They know what is happening, but they have no idea why it's happening. In this podcast, I break down: ✅ The difference between macro and micro metrics ✅ Why your landing page, add-to-cart rate, checkout rate, and conversion rate matter so much ✅ How to identify the real bottleneck holding back your growth ✅ Where to focus your time for the biggest impact on sales and profitability The fastest-growing ecommerce brands don't just track outcomes. They track the drivers of those outcomes. Listen and learn how to focus on the metrics that actually move the needle.
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