Protecting Brands in Mexico, Global Trade Mark Challenges & the Rise of AI | A Conversation with Aida Cervera - Ep 28

Protecting Brands in Mexico, Global Trade Mark Challenges & the Rise of AI | A Conversation with Aida Cervera - Ep 28

In this special international edition of Elise Explains IP, Elise is joined by Mexican intellectual property lawyer Aida Cervera, founding partner of CELE Abogados, to discuss the practical realities of protecting brands internationally. Drawing on more than 20 years of experience in intellectual property law, including time spent at the Mexican Institute of Industrial Property (IMPI), Aida shares valuable insights into trade mark protection in Mexico, common mistakes businesses make when expanding internationally, and the opportunities and risks presented by artificial intelligence. This episode also marks the beginning of a new interview format for the podcast, featuring conversations with IP professionals from around the world to explore global perspectives on intellectual property. In This Episode Trade Mark Filing Challenges in Mexico * Why classification of goods and services remains one of the most common trade mark filing issues * The risks of filing trade mark applications without professional advice * How overly narrow or incorrect specifications can undermine trade mark protection * Practical differences between filing in Mexico and other jurisdictions Trade Mark Enforcement and Customs Protection * How customs enforcement works in Mexico * Recording trade marks with customs authorities * The importance of preparing enforcement strategies in advance * Practical considerations when counterfeit goods are detected Non-Traditional Trade Marks * The growing role of sound marks and 3D marks * Why non-traditional marks can be difficult to examine and enforce * Challenges facing trade mark offices as new forms of branding emerge * Working with examiners to overcome objections and secure registration Artificial Intelligence and Intellectual Property * How AI is being used in legal practice today * The dangers of relying on AI-generated legal research without verification * Real-world examples of lawyers being caught citing fictional cases and authorities * The impact AI may have on legal services, client expectations, and professional responsibility * Emerging copyright and ownership questions surrounding AI-generated content Key Takeaways for Business Owners * Protect your intellectual property early * Don't assume trade mark registration is a simple administrative exercise * International expansion requires careful consideration of local filing requirements * AI can be a powerful tool, but it should never replace professional judgment * Intellectual property is a valuable business asset and should be treated as an investment, not an afterthought Resources Mentioned CELE Abogados 🌐 https://celeip.com [https://celeip.com/] Connect with Aida Cervera 📧 aida@celeip.com [aida@celeip.com] AI Hallucination and Misuse Cases Database 🌐 https://www.damiencharlotin.com/hallucinations/ [https://www.damiencharlotin.com/hallucinations/] This database tracks court decisions and legal proceedings involving the misuse of generative AI, including cases where lawyers have submitted AI-generated fictitious authorities and citations. About Aida Cervera Aida Cervera is the founding partner of CELE Abogados in Mexico and has more than 20 years of experience in intellectual property law. Her background includes almost four years at the Mexican Institute of Industrial Property (IMPI), where she worked within the Divisional Department of Marks. She regularly advises businesses on trade marks, brand protection, enforcement, and international IP strategy. Need Help Protecting Your Intellectual Property? If you'd like advice on protecting your brand, copyright, trade marks, or other intellectual property assets in Australia, you can book a strategy call with Elise at: 🌐 www.elisesteegstra.com [https://www.articulationsites.com/sites/a17ba411-bbc9-4959-abc8-c9fffcd78613/editor/content?page=a1f25bc3-cc58-495c-964f-a8a3bc0401ad#page:a17ba423-ba63-4071-aead-785c4724201c]   Disclaimer: This podcast provides general information only and does not constitute legal advice. You should obtain professional advice tailored to your specific circumstances before taking action.

Creatives’ Biggest Mistake: To licence or not to licence - Ep 27

How to License Your Creative Work (Without Losing Control) Many creatives assume they have only two options when it comes to intellectual property: keep it or sell it. In reality, licensing often provides a far more flexible and commercially valuable alternative. In this episode of Elise Explains IP, Elise explores how licensing works, why it is one of the most powerful tools available to creatives, and how poorly structured arrangements can result in lost value, confusion, and disputes. Whether you're a designer, photographer, artist, writer, software developer, content creator, or business owner, understanding licensing can help you generate income from your work while retaining ownership and control. In This Episode * What a licence actually is and how it differs from an assignment * Why licensing allows you to retain ownership of your intellectual property * Common examples of licensing in creative and commercial industries * The risks of informal or unwritten licensing arrangements * The key terms every licence should address * Exclusive vs non-exclusive licences * Licensing duration, territory, and permitted uses * How licensing can create recurring revenue streams * Common mistakes creatives make when granting rights to others * Why value and commercial impact should influence pricing * Practical steps to better protect and monetise your creative work Key Takeaway A licence is simply permission to use intellectual property under agreed conditions. Unlike an assignment, a licence allows the creator to retain ownership while generating value from their work. When structured correctly, licensing can become a powerful business asset rather than a one-off transaction. Questions to Consider * Do you know whether your current agreements are licences or assignments? * Have you clearly defined how clients can use your work? * Are your licensing arrangements documented in writing? * Are you being appropriately compensated for the commercial value of your intellectual property? * Could your creative work generate ongoing revenue through licensing opportunities? Common Licensing Terms When licensing creative work, consider: * Scope of permitted use * Exclusivity * Duration * Geographic territory * Rights to modify or adapt the work * Payment structure * Termination rights * Attribution requirements Who Should Listen? This episode is ideal for: * Designers and creatives * Photographers and videographers * Writers and content creators * Software developers * Digital product creators * Marketing professionals * Small business owners * Founders and entrepreneurs Need Help Protecting Your Intellectual Property? If you're unsure whether you're licensing your intellectual property, assigning it, or inadvertently giving away valuable rights, professional advice can help you avoid costly mistakes. Book a strategy session at: 🌐 www.elisesteegstra.com Subscribe & Connect If you enjoyed this episode, please subscribe, leave a review, and share it with someone building a business or creative brand. Elise Explains IP helps business owners, founders, creatives, and advisors understand intellectual property in a practical, strategic, and accessible way.

Moral Rights in Australian Copyright: McCallum v Projector Films Case - Ep 26

Copyright and Moral Rights in Australia — Why Credit Still Matters In this episode of Elise Explains IP, Elise unpacks one of the most misunderstood areas of Australian copyright law: moral rights. Most business owners understand the concept of copyright ownership — but far fewer understand that creators can retain important personal rights connected to attribution, reputation, and integrity, even when copyright itself has been assigned. Using the recent Federal Court decisions in: * McCallum v Projector Films Pty Ltd (Liability Hearing) [2026] FCA 173 * McCallum v Projector Films Pty Ltd (Liability Orders) [2026] FCA 653 Elise explains why these cases are becoming so important for filmmakers, agencies, designers, photographers, writers, and creative businesses across Australia. The episode explores: * What moral rights are under Australian copyright law * The difference between copyright ownership and attribution rights * The right of attribution, integrity, and protection against false attribution * Why “blanket” moral rights waivers may not be enforceable * How the Federal Court approached creative credit disputes in McCallum * Why attribution disputes can become major reputational and commercial problems * Practical lessons for creatives, production companies, agencies, and businesses This episode is particularly relevant for: * filmmakers and production companies * marketing and creative agencies * designers and photographers * founders working with freelancers or contractors * businesses commissioning creative work * anyone relying on template IP agreements Key Takeaways * Copyright ownership and moral rights are separate legal concepts * Creators can retain moral rights even if copyright is assigned * Proper attribution matters commercially and professionally * Generic moral rights waiver clauses may not provide complete protection * Creative roles and credits should be clearly documented from the beginning of a project * Businesses should review template agreements and attribution processes Cases Discussed * McCallum v Projector Films Pty Ltd (Liability Hearing) [2026] FCA 173 * McCallum v Projector Films Pty Ltd (Liability Orders) [2026] FCA 653 Need Advice About Copyright or Creative Contracts? If you need assistance with: * copyright ownership * licensing arrangements * creative or production agreements * moral rights issues * IP protection strategies * contractor and agency agreements you can book a strategy call via: www.elisesteegstra.com Connect with Elise Website: www.elisesteegstra.com If you enjoyed this episode, please subscribe, leave a review, and share the podcast with a business owner, creative, or agency team who would benefit from understanding how moral rights actually work in Australia.

Copyright for Creatives in Australia - Ep 25

Who Actually Owns Your Work? Copyright Basics Every Creative Needs to Know Most creatives know that copyright exists — but far fewer understand how ownership, licensing, and commercial use actually work in practice. In this episode of Elise Explains IP, Elise breaks down the fundamentals of copyright law in Australia for creatives, business owners, and agencies. The episode explores who really owns creative work, why contracts matter more than most people realise, and how copyright protection can change once designs move into commercial manufacturing. Whether you’re a designer, photographer, content creator, artist, videographer, or creative agency, this episode explains the practical realities behind one of the most important forms of intellectual property. In This Episode Elise discusses: * What copyright protects in Australia * Why copyright arises automatically * The difference between ownership and permission to use work * The legal distinction between employees and contractors * Why “I paid for it” does not automatically mean ownership * The difference between assigning and licensing copyright * Common copyright mistakes creatives make with client work * How unclear agreements create long-term business risk * The overlap between copyright law and designs law * What “industrial application” means for product-based creatives * Why commercially manufactured designs may lose copyright protection * The importance of thinking strategically about IP before scaling creative work Key Takeaway Copyright is not just a legal technicality — it is a commercial asset. Understanding who owns creative work, what rights are being transferred, and when additional protection may be required can make a significant difference to the long-term value of a creative business. Need Advice About Creative IP or Ownership Structures? If you need guidance around: * copyright ownership, * licensing arrangements, * creative contracts, * design protection, * or protecting commercially valuable creative assets, you can book a strategy call via: 🌐 www.elisesteegstra.com Disclaimer This podcast provides general educational information only and does not constitute legal advice. You should obtain advice tailored to your specific circumstances before acting on any information discussed in this episode.

Oracle v Google — When Code Isn’t Just Code - Ep 24

What happens when a company copies the structure of a software system — but writes its own code? In this episode of Elise Explains IP, Elise unpacks one of the most important intellectual property cases in modern technology: Oracle v Google. The dispute centred on Google’s use of Java APIs when developing Android, and raised a major legal question: Can the structure of software systems be protected by copyright? But this episode goes beyond the legal headlines. Elise explains why this case matters for: * SaaS founders * Tech businesses * Platform operators * Advisors working with digital businesses * And any business building software products or scalable systems You’ll also learn why relying on “fair use” can be dangerous — particularly for Australian businesses operating under much narrower fair dealing rules. In This Episode ✔️ What APIs actually are (in plain English) A practical explanation of APIs and why they became central to the dispute. ✔️ What Google copied — and why it mattered The difference between: * copying code * copying structure * and replicating how a system works ✔️ Why the case lasted over 10 years A look at the commercial stakes and legal uncertainty surrounding the dispute. ✔️ The Supreme Court’s fair use decision Why Google ultimately succeeded in the US — and why that outcome doesn’t easily translate to Australia. ✔️ Fair Use vs Fair Dealing A critical distinction for Australian businesses: * US law uses broad “fair use” * Australia relies on narrow “fair dealing” exceptions ✔️ The real-world risks for businesses Including: * investor due diligence issues * forced rebuilds * licensing disputes * platform redesigns * commercial disruption Key Takeaways * Intellectual property risk in software is not limited to copied code * Structure, organisation, and system design can also become contentious * “We rewrote it ourselves” is not always a complete defence * Fair use is a US doctrine — and Australian businesses should not assume the same flexibility exists here * Licensing and early IP strategy are significantly cheaper than litigation later Practical Questions for Founders & Advisors If you’re building software or digital systems, ask yourself: * Are we modelling our product on an existing platform? * What third-party frameworks or APIs are we relying on? * Do we clearly understand the licensing terms? * Have we documented what IP actually exists in our system? * Would an investor or acquirer be comfortable with our IP position? Mentioned in This Episode * Oracle America, Inc. v Google LLC * Java APIs * Android operating system * Fair use (US) * Fair dealing (Australia) About Elise Explains IP Elise Explains IP is a practical podcast for business owners, founders, creatives, and advisors who want to better understand intellectual property and business protection. The focus is simple: 👉 helping businesses identify risk early and protect what they’re building before problems arise. Need Advice? If you’re building software, digital products, systems, or scalable platforms — and you’re unsure where your intellectual property risks sit — you can book a strategy call using the link below. www.elisesteegstra.com [https://www.elisesteegstra.com] Protecting your IP early is usually far easier than untangling it later.