Rob Snyder: Mastering the Craft of Founder-Led Sales

Rob Snyder: Mastering the Craft of Founder-Led Sales

In this inaugural episode of "Engineering GTM" host Ross Geiger sits down with Rob Snyder, an expert in founder-led sales and product-market fit. Rob shares his journey from scaling his first startup from $0 to $4 million ARR in two years to becoming a coach for other founders. The conversation delves into Rob's writing process, his dedication to the craft of founder-led sales, and the importance of listening to customers. Rob emphasizes the value of moving quickly and iterating based on real customer feedback.