Enterprise Sales Development (CIENCE)

Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development

49 min · 17 apr 2024
aflevering Mastering the MATT Framework: Unlocking the Secrets to Successful Sales Development artwork

Beschrijving

In this episode, Jimmy Chen, Sr. Director of Sales Development at Sigma Computing, shares his invaluable insights on optimizing sales development using his MATT framework (Messaging, Activities, Targeting, Timeline). Discover how to craft effective messaging, prioritize activities, target the right accounts and personas, and leverage timeline for better results. Jimmy and host Eric discuss overcoming outdated dogmas, building consensus, and the importance of thoughtful management in the ever-changing sales development landscape.

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aflevering The Art of Sales Evangelism: Building Quality Pipeline and with Donald Kelly artwork

The Art of Sales Evangelism: Building Quality Pipeline and with Donald Kelly

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