Navigating the Future of the Lighting Industry: Insights from ALA Leadership

DISC’s Data Has Predicted Electrical Sales for 40 Years—Chris Sokoll Breaks It Down

Electrical reps, distributors, and manufacturers—are you making decisions based on real data or just gut instinct? In this episode of Flowing Sales, Chris Sokoll, President of DISC Corporation, shares insights from 40 years of electrical industry data to help reps and distributors stop guessing and start winning. 🚨 DISC has been tracking the electrical market since 1985—yet most sales teams still ignore the trends that determine their success. Chris breaks down: ✅ How DISC’s market data helps reps and distributors find untapped opportunities ✅ Why most sales teams miscalculate market share—and how to fix it ✅ What’s coming in 2025 for electrical distribution & manufacturing ✅ How top-performing reps use NAICS clustering to target the right customers ✅ The single biggest mistake reps have made for decades—and how data solves it The industry is changing—fast. If you’re not leveraging data-driven sales strategies, you’re falling behind. 🔗 Learn more about DISC Corporation: https://disccorp.com/ [https://disccorp.com/] 📌 Follow Chris Sokoll on LinkedIn: https://www.linkedin.com/in/christiansokoll/ [https://www.linkedin.com/in/christiansokoll/]

From Boring to Brilliant: Video Marketing for Reps & Manufacturers with Sam Weinger

Discover the transformative power of video marketing for manufacturers and industrial companies! 🎥 In this episode, we take you behind the scenes of a scrap metal facility to showcase how Teltru's Remotel system revolutionizes industrial temperature monitoring with wireless technology. Learn how Sam from Industry Video Productions helps manufacturers tell engaging stories, turning "boring" industries into captivating content that drives real sales results. 🚀 Whether you're a manufacturer, sales leader, or marketer, this is your blueprint for scaling your message and boosting engagement. Sam Weinger LinkedIn: https://www.linkedin.com/in/sam-weinger-0a4743129/ [https://www.linkedin.com/in/sam-weinger-0a4743129/] Industry Video LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXpPOGw4YURDMzA1LWxzUDNjSUNOTXZaU01Md3xBQ3Jtc0ttRDcwYWdMX2QxeFBNWjU0R05SMkVVNy1uUWR2ZFc2RnJHYTZVQy1tQXVIT3MzbG1xX0ZsVXMxYkg0U0NmTFF1ektRdkdQckl0ZmxVdHd5NV9qcWdrTzdFdWdhT3pLOUxySkpwNGNVVkx0amxzN0V3NA&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findustryvideo%2F&v=Gg51e5gs4bQhttps://www.linkedin.com/company/industryvideo/ [https://www.linkedin.com/company/industryvideo/] Industry Video: https://www.industryvideo.com/ [https://www.industryvideo.com/] Teltru LinkedIn: https://www.linkedin.com/company/tel-tru-manufacturing-co-/ [https://www.linkedin.com/company/tel-tru-manufacturing-co-/] Teltru: https://www.teltru.com/ [https://www.teltru.com/] Adam Schutz: https://www.linkedin.com/in/adam-schutz-les/ [https://www.linkedin.com/in/adam-schutz-les/]

Navigating the Future of the Lighting Industry: Insights from ALA Leadership

In this episode of the Flowing Sales podcast, Chris welcomes Larry Locke, CEO of the American Lighting Association (ALA), and Michael Weems, VP of Public Policy at ALA. They discuss the challenges and opportunities in the lighting industry, focusing on the impact of tariffs, high interest rates, and evolving technology. Larry and Michael emphasize the importance of education, policy engagement, and innovation in maintaining a competitive edge. They also explore the benefits of ALA membership for industry reps and distributors as they navigate these issues. Tune in to gain valuable insights into the current trends and future directions in the lighting sector.

The Secret Sauce Behind Manufacturing Rep Firm Success: Chris Atwell’s Strategy

In this episode of Flowing Sales, we dive deep with Chris Atwell, a sales strategist who works exclusively with manufacturing rep firms. Chris shares his unique approach to helping rep agency owners unlock massive growth by shifting their focus from working in their business to working on it. Chris has an insider’s perspective on what it takes to succeed in this niche space, from building high-performing teams to empowering sales managers and leveraging the right technology. He breaks down why most rep firms get stuck and how his proven strategies transform those roadblocks into opportunities for explosive success. 🔑 What You’ll Learn: -How to create a clear vision for your rep firm’s future -Why rep firms struggle with scaling and how to overcome it -The critical role of sales managers in driving growth -How to implement technology and delegate effectively -Key metrics every rep firm should focus on to stay ahead Don’t miss Chris’s insights that could be the game-changer your rep firm needs to thrive in a competitive market. 🛠️ Ready to level up your rep firm? Learn more from Chris Atwell at mindset-conquest.com [http://mindset-conquest.com] or connect with him on LinkedIn (https://www.linkedin.com/in/chrisatwell/ [https://www.linkedin.com/in/chrisatwell/])

Growing a Global Rep Sales Force with Scott Lindburg

Scott Lindberg built a successful global rep salesforce from the ground up—and he’s here to share how he did it. Growing up in a family-owned manufacturer’s rep firm, Scott went on to lead Quell Corporation’s sales transformation, expanding from just two sales reps to a powerhouse team of 200 across the globe. In this episode of the Flowing Sales Podcast, he breaks down the strategies behind this impressive growth and why manufacturer reps are the key to unlocking explosive sales. Scott dives into how to build the right partnerships, common pitfalls manufacturers face with reps, and the crucial steps to set up a successful rep network. Whether you're a rep firm or a manufacturer looking to boost your sales game, Scott's insights come straight from decades of experience in both roles. Tune in to learn: -Why reps are the most effective go-to-market strategy -How Quell doubled and tripled its sales by leveraging rep partnerships -Key tactics for hiring, training, and supporting rep firms to drive long-term revenue growth