RTC pastes: Culture and convenience combo crucial to entice young Asian consumers

RTC pastes: Culture and convenience combo crucial to entice young Asian consumers

Ready-to-cook (RTC) pastes can tap the rising at-home cooking boom in Asia by including a combo of heritage and convenience in their innovations.

Bespoke blooms: Petale Tea on finding a niche in Singapore’s crowded hot beverage category

Singapore’s Petale Tea believes it has found a unique niche in the market for premium, personalised consumption in the shape of blooming tea balls.

Kava drinks set to shake up NOLO market as next-gen alcohol alternative - The Calmer Co

Australia-based The Calmer Co believes that kava-based drinks are well-positioned as part of the second generation of low-to-no alcohol (NOLO) beverages, providing relaxation functional benefits in addition to being an alternative to booze.

HaruPlate to tap gaming and cultural triggers to get young children eating healthy

Singapore-based children’s food firm HaruPlate is looking to tap on mediums of gameplaying as well as cultural influences to get kids in the APAC region to first eat at all, then eat healthier.

Drink your biotics: Bright colours and visual appeal crucial to deliver healthier beverages to children – Tummy Buddies

Australia’s Tummy Buddies believes that healthier product innovation for children needs to focus on bright colours and visual appeal in order to secure that crucial first purchase.