3i Member Spotlight
Greg Friedman is the Founder and CEO of Peachtree Group, a real-estate investment firm focused on acquisitions, development, and lending across commercial real estate with a strong hospitality footprint. Since launching Peachtree in 2007, Greg has overseen more than $11 billion in real-estate investments and built one of the country’s most active private-credit and loan-acquisition platforms. He has been a 3i Member since 2024. Listen to the episode to hear: * How Greg launched Peachtree on the eve of the 2008 financial crisis and turned it into an advantage * The firm’s philosophy of identifying “mispriced risk” and moving faster than banks * Peachtree’s expansion into film financing, tax-credit strategies, and other adjacent ventures Learn more about 3i Members [https://3imembers.com/] at 3imembers.com and follow us on LinkedIn [https://www.linkedin.com/company/3imembers] for updates.
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