Founders, Investors & Operators
Alex Jolley and Max Broman are the co-founders of FRDM Turf, a fast-growing artificial turf company based in Utah that provides low-maintenance, sustainable landscaping solutions across the Mountain West. Prior to starting FRDM Turf, both Alex and Max built their careers in sales and operations. Alex held leadership roles at companies like Vivint, Lumio, and Vantage Marketing, where he managed and trained door-to-door sales teams across multiple regions. Max began his career in enterprise sales and business development, including roles at Oracle and Rescale, where he focused on partnerships, and scaling enterprise relationships.
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