Why Doesn’t Revenue Equal Enterprise Value in Business with Holli Moeini

How Kristin Oja Built STAT Wellness and Is Redefining Healthcare

What if healthcare focused on keeping people healthy instead of simply treating them when they're sick? In this episode of The Franchise Scale-Up Show, Guy Coffey sits down with Kristin Oja, Founder and CEO of STAT Wellness, a rapidly growing wellness company combining functional medicine, strength training, nutrition coaching, and preventative healthcare under one roof. Kristin shares her journey from personal trainer to nurse practitioner to entrepreneur, revealing why traditional healthcare left her frustrated and how that frustration became the foundation for STAT Wellness. Connect with Guy Coffey: LinkedIn: www.linkedin.com/in/guycoffey [https://www.linkedin.com/in/guycoffey] Website: www.guycoffey.com [https://www.frenchiesnails.com] Instagram: @guycoffey [https://www.instagram.com/guycoffey] YouTube: @guycoffey [https://www.youtube.com/@guycoffey]

Franchising Myths, Dairy Queen Incentives, and the Future of Franchise Growth

Guy Coffey and franchise veteran Pete Ricciardi discuss Dairy Queen's unusual $150,000 franchise incentive, the economics of QSR brands, franchise successes and failures, customer experience, Wendy's breakfast challenges, Raising Cane's growth, and why franchising remains one of the most powerful business models in America. Connect with Guy Coffey: LinkedIn: www.linkedin.com/in/guycoffey [https://www.linkedin.com/in/guycoffey] Website: www.guycoffey.com [https://www.frenchiesnails.com] Instagram: @guycoffey [https://www.instagram.com/guycoffey] YouTube: @guycoffey [https://www.youtube.com/@guycoffey]

The $2,000/Hour Rule That Fixes Founder Bottlenecks with Adam Spector

Most founders don’t have a growth problem. They have a time allocation problem. They’re stuck doing work they shouldn’t be doing—and it’s limiting their ability to scale. In this episode, Guy Coffey sits down with Adam Spector, founder of Chore, to break down how founders become bottlenecks—and how to remove themselves from that role. Founder Bottleneck:  A situation where the business depends on the founder for execution, decisions, or operations—slowing down growth. Delegation:  The process of assigning tasks to others so the founder can focus on high-impact activities like strategy, growth, and leadership. What You’ll Learn * Why doing everything yourself kills scalability * How to delegate effectively as a founder * Why back-office work should be systemized * How to “buy back your time” * What high-performing founders focus on daily The Real Problem If everything runs through you… You don’t have a scalable business. You have a job. Key Takeaways * Your time is your most valuable asset * Delegation is a growth strategy—not a cost * Systems create scale—not effort * Founders must move from operator → architect * Growth requires removing yourself from low-value work If you feel stuck, overwhelmed, or buried in day-to-day work… That’s not a capacity issue. That’s a systems issue. Go to guycoffey.com and book a free strategy call. We’ll help you: * Identify exactly where you’re the bottleneck * Remove the tasks slowing you down * Build a business that scales without you If you’re serious about growth, this is your next move. Connect with Adam Spector: Website: https://www.hirechore.com/ LinkedIn: https://www.linkedin.com/in/adamspector2/ Connect with Guy Coffey: LinkedIn: www.linkedin.com/in/guycoffey [https://www.linkedin.com/in/guycoffey] Website: www.guycoffey.com [https://www.frenchiesnails.com] Instagram: @guycoffey [https://www.instagram.com/guycoffey] YouTube: @guycoffey [https://www.youtube.com/@guycoffey]

From Invisible Tech to Industry Leader: DevHub’s Pivot Story with Mark Michael

For most of its existence, DevHub wasn’t a brand. It was the engine behind other brands. For over 16 years, Mark Michael and his team powered websites for agencies and marketing platforms—completely behind the scenes. No visibility. No recognition. Just infrastructure. Then everything changed. In this episode, Mark shares the story behind DevHub’s bold decision to stop operating as a white-label provider and go direct to franchise brands—a move that required them to “burn the boats” and completely reposition the company. Guy and Mark unpack: * Why staying invisible eventually became a limitation * The trade-offs of relying on middlemen * What happens when you take back control of your product * How franchisors can avoid the same mistake * Why your website should never be outsourced as an afterthought This episode is about more than tech—it’s about ownership, identity, and making the hard decisions that unlock the next level of growth. Key Takeaways: * Being behind the scenes can limit long-term growth * White-label success doesn’t equal brand equity * Going direct requires risk—but creates control * Franchisors must own their core infrastructure * The hardest pivots often create the biggest breakthroughs Timestamps: [00:00:00] – Why Most Franchise Brands Fail to Scale (10→100 Units)  [00:01:30] – DevHub’s Origin Story: 16 Years Behind the Scenes  [00:02:30] – The Bold Pivot: From White Label to Direct-to-Brand  [00:04:30] – “Burn the Boats” Moment That Changed Everything  [00:08:00] – The Co-Founder Dynamic That Built DevHub  [00:12:30] – When Should Small Brands Invest in Tech Like DevHub?  [00:33:00] – Brutal Founder Lesson: Hiring, Firing & Growth Pain  [00:43:00] – Why Creativity & Side Projects Make You a Better CEO If you’re serious about scaling your franchise—and you know something in your system needs to change—don’t wait until it becomes a bigger problem. Go to guycoffey.com and book a free franchise growth strategy call We’ll break down: * Where you’re stuck * What’s holding your growth back * And what it actually takes to scale without losing control No fluff. No theory. Just real strategy. Connect with Guy Coffey: LinkedIn: www.linkedin.com/in/guycoffey [https://www.linkedin.com/in/guycoffey] Website: www.guycoffey.com [https://www.frenchiesnails.com] Instagram: @guycoffey [https://www.instagram.com/guycoffey] YouTube: @guycoffey [https://www.youtube.com/@guycoffey]

Why Doesn’t Revenue Equal Enterprise Value in Business with Holli Moeini

Most founders think: 👉 “If I grow revenue, everything else will work itself out.” That’s not how it works. In this episode, I sat down with Holli Moeini (CFO & M&A advisor) to break down what actually drives enterprise value—and why chasing revenue alone can leave you stuck, stressed, and cash poor. If you’re scaling right now, this is a conversation you need to hear. Revenue vs. Value Revenue looks good. But it’s not what builds a valuable business. Earnings do. The Cash Flow Problem A lot of brands are growing… but constantly tight on cash. If you’re not around 10% net income, growth gets harder—not easier. Where Profit Gets Lost We talked about SG&A and overhead. If that gets out of control: * Margins disappear * Flexibility disappears * Growth slows down What Buyers Actually Care About It’s not your top-line. It’s: * Clean financials * Consistent EBITDA * Predictability That’s what drives valuation. Key Takeaways * Revenue ≠ value * Profit funds growth * Discipline drives scalability * Buyers look at earnings, not hype * Build it right early—or pay for it later Timestamps [00:00:00] – Why Most Founders Stay Cash Poor [00:01:00] – Revenue vs Enterprise Value (Big Misconception) [00:02:00] – Why Earnings Matter More Than Revenue [00:03:30] – How Buyers Actually Value Your Business [00:05:00] – The KPI Founders Obsess Over (And Why It’s Wrong) [00:07:00] – The 10% Profit Rule for Sustainable Growth [00:08:30] – How to Reduce SG&A Without Hurting Growth [00:10:00] – The Hidden Cost of Scaling Too Fast [00:12:00] – What Smart Buyers Look for Instantly [00:14:30] – Why Deals Fall Apart in Due Diligence [00:17:00] – Accounting Mistakes That Cost Millions [00:18:30] – LOIs, Trust, and “Retrading” Explained [00:20:00] – Red Flags That Kill Deals Fast [00:23:00] – Why You NEED a CFO Before Selling [00:25:00] – Earnouts: Where Sellers Get Burned [00:27:00] – Working Capital: The Million-Dollar Mistake [00:28:30] – The #1 Trait of Billion-Dollar Operators [00:31:00] – Biggest Exit Mistake Founders Make [00:32:00] – How Buyers Lose Value After Acquisition [00:33:30] – The Right Way to Integrate a New Team Ask yourself: 👉 Are we building something that looks big… or something that’s actually valuable? If you want help building a franchise that actually scales: 👉 Go to guycoffey.com and book a free strategy call I work with founders who want to scale without losing control or burning cash. Connect with Guy Coffey: LinkedIn: www.linkedin.com/in/guycoffey [https://www.linkedin.com/in/guycoffey] Website: www.guycoffey.com [https://www.frenchiesnails.com] Instagram: @guycoffey [https://www.instagram.com/guycoffey] YouTube: @guycoffey [https://www.youtube.com/@guycoffey]