From Startup to Wunderbrand

We explore why personal branding is becoming more important than a company logo, and how Jill’s “Return on Kindness (ROK)” framework offers an alternative to traditional ROI. This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you’ve ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill’s advice might be the seed you need to plant Find out more about Jill Lublin's masterclasses, books, and free Kindness Circles: 🌐 https://jilllublin.com [https://jilllublin.com] 💛 Join the Kindness Circles: https://jilllublin.com/kindnesscircles [https://jilllublin.com/kindnesscircles] 📚 Get The Profit of Kindness and other titles from Jill. Connect with Jill on LinkedIn: https://www.linkedin.com/in/jilllublin [https://www.linkedin.com/in/jilllublin] 00:00 – Visibility starts with showing up 01:00 – Return on Kindness and its lasting business impact 02:30 – What happens in Jill’s Kindness Circles 04:00 – Practicing daily gratitude and joy as a business edge 05:20 – Why your personal brand matters more than your logo 06:30 – Make your quirks your brand 07:30 – Let others reflect your brand back to you 08:10 – Consistency and showing up in media 09:30 – The ROI of 30 minutes a week on visibility 10:45 – Practice your pitch – clarity is key 11:50 – Start with your message – media, clients, and networking 13:00 – Don't chase shiny things – choose a focus 14:00 – Review your messaging every 30 days 15:00 – Plant PR seeds, evolve, and stay visible 16:00 – Where to connect with Jill and join her next circle Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

This episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong. Guest Website: https://optimizemyfirm.com [https://optimizemyfirm.com] Email: lindsey@optimizemyfirm.com [lindsey@optimizemyfirm.com] 00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace 01:45 – From eggs to algorithms: Her path to law firm marketing 04:50 – Why niching down in marketing works 06:30 – The PPC money pit for personal injury lawyers 09:05 – When SEO isn’t right for law firms 11:20 – Building a referral network the right way 13:00 – Avoiding dodgy SEO agencies: red flags & contracts 15:20 – How AI and zero-click searches are reshaping SEO 17:40 – Winning with long-term content strategy Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways for aspiring entrepreneurs. 00:00 Introduction: Elevate Your Social Circle 00:45 Meet Andy: Marketing Expert and Entrepreneur 01:17 The Power of Webinars in Business 02:02 Andy's Entrepreneurial Journey 04:05 Building a Successful SaaS Business 10:10 Navigating Challenges in Business Growth 14:05 No More Average: The Book 16:30 Conclusion: Connect with Andy Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Jon shares insights on unconventional franchise opportunities, from in-home senior care to private aircraft detailing. He also explains the benefits of franchising over starting a business from scratch, including proven blueprints, community support, and market predictability. The discussion highlights various industries ripe for franchising and offers a glimpse into Jon's journey and expertise, making this a must-watch for aspiring franchisees and entrepreneurs alike. 00:00 Introduction to Non-Food Franchising 00:56 Meet Jon Ostenson: Fran Bridge Consulting 01:44 Understanding Franchising: Food vs. Non-Food 02:41 Exploring Non-Food Franchise Opportunities 06:47 The Benefits of Franchising 10:13 Jon's Book: Non-Food Franchising 13:13 Investment Ranges in Franchising 16:24 Guidance from Fran Bridge Consulting 20:54 Jon's Journey and Final Thoughts Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Tune in as we discuss the evolution of superfoods, the importance of high-quality products, effective business branding, and how Justin built a successful, customer-centric company from the ground up. Get insights into his philosophies on entrepreneurship and learn valuable lessons for aspiring business owners. 00:00 Introduction to Justin Snyder and Forest Superfoods 00:37 What Are Superfoods? 02:10 The Rise of Superfoods in Modern Diets 03:29 Justin's Entrepreneurial Journey 04:43 First Customers and Early Challenges 07:03 Maintaining Quality and Avoiding Debt 11:56 The Importance of Customer Experience 15:22 Rebranding to Forest Superfoods 18:36 Conclusion and Final Thoughts Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq]   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy