Game Changers Radio

Meet the Montoyas

27 min · Gisteren
aflevering Meet the Montoyas artwork

Beschrijving

The Montoyas [https://open.spotify.com/show/04dEe39FFHPhwlh7uw24eb?si=8c56ab6154cf428a] are one of Australia's funniest and fastest-growing podcast success stories, and in this episode they join us to unpack how it all happened. Tayla and Marcelo Montoya talk about the early pilot sessions that almost never happened to building one of the country's most engaged online communities. We talk about why audiences have connected so deeply with their honesty, humour and family life, how they create content that consistently cuts through on social media, and why authenticity continues to outperform polish. We also explore Tayla's journey from radio to podcasting, Marcelo's natural talent behind the microphone, the feedback that's helped shape the show, and whether a podcast built around a relationship like theirs could ever make the leap to commercial radio. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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aflevering Meet the Montoyas artwork

Meet the Montoyas

The Montoyas [https://open.spotify.com/show/04dEe39FFHPhwlh7uw24eb?si=8c56ab6154cf428a] are one of Australia's funniest and fastest-growing podcast success stories, and in this episode they join us to unpack how it all happened. Tayla and Marcelo Montoya talk about the early pilot sessions that almost never happened to building one of the country's most engaged online communities. We talk about why audiences have connected so deeply with their honesty, humour and family life, how they create content that consistently cuts through on social media, and why authenticity continues to outperform polish. We also explore Tayla's journey from radio to podcasting, Marcelo's natural talent behind the microphone, the feedback that's helped shape the show, and whether a podcast built around a relationship like theirs could ever make the leap to commercial radio. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Gisteren27 min
aflevering Inside the MFW Playbook: Do Advertisers Really Listen? artwork

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For months we've heard the claims. Campaigns are being cancelled. Broadcasters are under pressure. Careers are changing. So what happens when those complaints land inside an advertising agency? Ben Willee from Spinach Advertising joins us to explain how brands assess risk, what "brand safe" really means, and whether organised activist campaigns from the MFW genuinely influence where millions of advertising dollars are spent. It's a fascinating look at the collision between social media activism, commercial radio and modern marketing. Audio snippets featured in this episode are from the ABC Sydney and the podcast 'MFW Warts & All'. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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aflevering Kyle and Karl - the truth behind the headlines. artwork

Kyle and Karl - the truth behind the headlines.

Did someone really register a Kyle-and-Karl domain name? We checked. Craig reveals what Kyle Sandilands told him directly, why the rumour doesn't stack up, and why the idea makes little commercial sense. Then we revisit the biggest lessons from our blockbuster conversation with former ARN head of content Duncan Campbell.  We’ll revisit the questions we missed, you’ll hear some of the audio from that now infamous 10 minutes of madness that sealed the fate of the show (consider this a warning) and the value of building relationships with the talent that can generate ratings and why it’s harder than it looks.  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

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