Global Economic Press

”Vertical Is the Future of Outdoor Advertising, Says Sky Blue Group Chairman”

17 min · Gisteren
aflevering ”Vertical Is the Future of Outdoor Advertising, Says Sky Blue Group Chairman” artwork

Beschrijving

In this episode of Global Economic Press, Alex Brady delves into the evolving landscape of outdoor advertising, focusing on the shift towards vertical digital out-of-home formats. The discussion features insights from Dato' Manikandamurthy Velayoudam, Chairman of Sky Blue Group, who advocates for the increased adoption of vertical advertising formats across SkyBlue Out-of-Home Media operations in the United Arab Emirates and Malaysia. The podcast highlights how vertical formats align with the portrait-first mobile viewing behavior of Generation Z, with data showing that 81 percent of this demographic watches vertical video weekly. The episode underscores the potential for growth in the digital out-of-home market in the United Arab Emirates, projected to expand at a 16.4 percent compound annual growth rate through 2030, offering media owners and advertisers a chance to define the region's next visual standard. The podcast further explores the cognitive adaptation to vertical content, noting that Generation Z, which numbers approximately 2 billion globally, has grown up with smartphones as their primary screen. This generation's preference for vertical content is reshaping media consumption patterns, with vertical videos achieving a 90 percent higher watch-completion rate than horizontal equivalents. The episode also discusses how major streaming platforms are adapting by producing vertical cuts of their content to meet the demands of social media-driven discovery. As the Middle East and North Africa region prepares for this shift, the podcast emphasizes the opportunity for the United Arab Emirates to lead the transformation in vertical digital out-of-home advertising. For more information about Sky Blue Media UAE, visit their website at Sky Blue Media UAE [https://skybluemedia.ae/].

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Global Economic Press community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar.

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

999 afleveringen

aflevering Next Leadership Development Launches Next Rise Summer Program artwork

Next Leadership Development Launches Next Rise Summer Program

In this episode of Global Economic Press, Alex Brady delves into the innovative Next Rise Summer Program launched by Next Leadership Development. This six-week initiative, which began on Monday, is designed to empower young individuals in Boston by integrating history, technology, and entrepreneurship. The program, in collaboration with organizations such as Icanpreneur, the Museum of African American History, and Boston Emergency Medical Services, aims to equip twelve youth and two young adults, aged 14 to 24, with the skills to build purpose-driven businesses, social enterprises, or nonprofits. Participants will leverage artificial intelligence-integrated technology and digital storytelling to enhance community resilience and leadership, drawing inspiration from significant historical milestones, including the 250-year celebration of United States independence and 500 years of Black history in the United States. The program emphasizes the importance of health, wealth, and culture as core pillars of resilience, providing participants with opportunities to engage with local business and community leaders. Under the guidance of experts like Vesko Kolev of Icanpreneur and Dr. Atyia Martin of Next Leadership Development, the young leaders will conduct independent field research and apply personal financial literacy and organizational financial planning. The culmination of the program will be a youth-led showcase, where participants will present their data-driven narratives and strategies to family, friends, and community stakeholders. This initiative not only aims to foster long-term community and organizational resilience in Boston but also empowers young people to become leaders in their communities. For more information about Next Leadership Development and their programs, visit their website at Next Leadership Development [https://www.nextleads.org].

Gisteren4 min
aflevering Lowkey Coffee Launches Premium Ready-To-Drink Decaf Cold Brew artwork

Lowkey Coffee Launches Premium Ready-To-Drink Decaf Cold Brew

In this episode of Global Economic Press, Alex Brady delves into the innovative strides being made in the coffee industry, spotlighting Lowkey Coffee's latest launch. The company has introduced a premium ready-to-drink decaf cold brew, aiming to transform the decaf coffee market. This new product offers a flavorful and convenient alternative to traditional coffee, available in organic black and vanilla flavored unsweetened options. Lowkey Coffee's approach addresses the growing consumer demand for caffeine-free beverages, providing a solution for those seeking the enjoyment of coffee without the caffeine. Co-Founder Adriana Gindlesperger emphasizes that the future of coffee lies in better decaf options, not necessarily more caffeine. The launch of Lowkey Coffee's decaf cold brew is timely, as the market for caffeine-free and reduced-caffeine drinks is expanding rapidly. According to a recent Bloomberg report, sales of refrigerated ready-to-drink decaffeinated coffee and tea have increased by nearly 15% over the past year, with decaf-labeled beverages seeing a 37% rise in dollar sales. Lowkey Coffee distinguishes itself by using high-quality, organic beans and the Swiss Water Process, a natural decaffeination method that ensures a rich flavor without chemicals. Consumers can purchase Lowkey Coffee with free shipping through their website, DrinkLowkey.com [https://drinklowkey.com], and at select locations in the Greater Philadelphia region and New Jersey Shore, with plans for wider retail availability soon.

Gisteren2 min
aflevering ”Vertical Is the Future of Outdoor Advertising, Says Sky Blue Group Chairman” artwork

”Vertical Is the Future of Outdoor Advertising, Says Sky Blue Group Chairman”

In this episode of Global Economic Press, Alex Brady delves into the evolving landscape of outdoor advertising, focusing on the shift towards vertical digital out-of-home formats. The discussion features insights from Dato' Manikandamurthy Velayoudam, Chairman of Sky Blue Group, who advocates for the increased adoption of vertical advertising formats across SkyBlue Out-of-Home Media operations in the United Arab Emirates and Malaysia. The podcast highlights how vertical formats align with the portrait-first mobile viewing behavior of Generation Z, with data showing that 81 percent of this demographic watches vertical video weekly. The episode underscores the potential for growth in the digital out-of-home market in the United Arab Emirates, projected to expand at a 16.4 percent compound annual growth rate through 2030, offering media owners and advertisers a chance to define the region's next visual standard. The podcast further explores the cognitive adaptation to vertical content, noting that Generation Z, which numbers approximately 2 billion globally, has grown up with smartphones as their primary screen. This generation's preference for vertical content is reshaping media consumption patterns, with vertical videos achieving a 90 percent higher watch-completion rate than horizontal equivalents. The episode also discusses how major streaming platforms are adapting by producing vertical cuts of their content to meet the demands of social media-driven discovery. As the Middle East and North Africa region prepares for this shift, the podcast emphasizes the opportunity for the United Arab Emirates to lead the transformation in vertical digital out-of-home advertising. For more information about Sky Blue Media UAE, visit their website at Sky Blue Media UAE [https://skybluemedia.ae/].

Gisteren17 min
aflevering Permutable joins TotalEnergiesOn accelerator to test real-time energy intelligence artwork

Permutable joins TotalEnergiesOn accelerator to test real-time energy intelligence

In this episode of Global Economic Press, Alex Brady discusses the innovative strides being made by Permutable, a London-based technology company, as it joins the TotalEnergiesOn accelerator. This initiative is set to transform how decision-makers in energy markets interpret and act on rapidly evolving information. As energy markets grow increasingly complex, the need for real-time intelligence becomes crucial. Permutable's selection for Batch Number 7 of the TotalEnergiesOn accelerator highlights its role in developing digital technologies that are pivotal to the future of energy, including power and renewables. The six-month program will enable Permutable to collaborate with TotalEnergies teams and other startups to explore practical use cases that convert fragmented information into clear, actionable intelligence. Permutable's platform is designed to process large-scale multilingual information, transforming unstructured data from news, policy sources, and market commentary into structured signals. This capability supports institutional teams in research, strategy, risk, and trading workflows by monitoring market narratives and detecting early shifts in sentiment. The company's participation in TotalEnergiesOn builds on its existing work in energy and commodities intelligence, addressing the growing demand for faster and more explainable insights into changing supply, demand, policy, and risk conditions. For more information about Permutable and its initiatives, visit their website at Permutable [https://www.permutable.ai].

Gisteren3 min
aflevering SizzleTech!!! Announces Patent-Pending “SpeedOfLight!!!” AI Platform to Advance AI Infrastructure artwork

SizzleTech!!! Announces Patent-Pending “SpeedOfLight!!!” AI Platform to Advance AI Infrastructure

In this episode of Global Economic Press, Alex Brady discusses a groundbreaking announcement from SizzleTech, a company at the forefront of adaptive computing and artificial intelligence infrastructure. SizzleTech has unveiled its patent-pending "SpeedOfLight" AI platform, which aims to revolutionize computing by enhancing performance, efficiency, and scalability across current and future systems. The platform is designed as an intelligent overlay for high-performance computing environments, addressing challenges related to data movement, power consumption, and infrastructure scalability. This innovative approach allows the architecture to work alongside existing hardware, software, and semiconductor systems, potentially boosting system-level performance while optimizing energy consumption. SizzleTech's "SpeedOfLight" AI platform is poised to have significant applications in artificial intelligence acceleration, high-performance computing, communications infrastructure, and energy-efficient computing environments. The company believes its technology could play a crucial role in supporting United States government priorities related to national security and infrastructure resilience. SizzleTech is actively seeking technical reviews, strategic partnerships, and commercial discussions with organizations in artificial intelligence infrastructure, advanced computing, and related fields. For more information about SizzleTech and its innovative solutions, visit their website at Sizzle-Tech.com [https://Sizzle-Tech.com].

Gisteren3 min