Green & Gold

16. Does Sex Still Sell In Cannabis Advertising?

18 min · 14 feb 2019
aflevering 16. Does Sex Still Sell In Cannabis Advertising? artwork

Beschrijving

Hayley wrote a story for VICE about sexism in the cannabis industry, and in particular, the advertising strategies of one particular brand, Ignite Cannabis Company. Founded by Instagram-famous Dan Bilzerian - who amassed his following by posting photos of a lavish lifestyle that includes him posing with guns and half-naked women - Ignite seems to be doubling down on the "sex sells" mentality while other cannabis brands trend toward more inclusive messaging. So Hayley calls up Olivia Mannix, co-founder and CEO of Denver-based marketing firm Cannabrand, to talk more in-depth about the dynamics and difficulties of weed advertising. Hayley's VICE story - https://www.vice.com/en_uk/article/3kgk5k/dan-bilzerians-weed-company-is-keeping-sexist-cannabis-ads-alive Follow Hayley on Twitter at twitter.com/epfox Support the show and TableCakes Productions at www.patreon.com/tablecakes If you’re a LA-based radio reporter and you are interested in hosting Green & Gold, email some links to your work to tablecakesproductions@gmail.com Leave us a voicemail at 209-566-2253.

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Green & Gold community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

17 afleveringen

aflevering 16. Does Sex Still Sell In Cannabis Advertising? artwork

16. Does Sex Still Sell In Cannabis Advertising?

Hayley wrote a story for VICE about sexism in the cannabis industry, and in particular, the advertising strategies of one particular brand, Ignite Cannabis Company. Founded by Instagram-famous Dan Bilzerian - who amassed his following by posting photos of a lavish lifestyle that includes him posing with guns and half-naked women - Ignite seems to be doubling down on the "sex sells" mentality while other cannabis brands trend toward more inclusive messaging. So Hayley calls up Olivia Mannix, co-founder and CEO of Denver-based marketing firm Cannabrand, to talk more in-depth about the dynamics and difficulties of weed advertising. Hayley's VICE story - https://www.vice.com/en_uk/article/3kgk5k/dan-bilzerians-weed-company-is-keeping-sexist-cannabis-ads-alive Follow Hayley on Twitter at twitter.com/epfox Support the show and TableCakes Productions at www.patreon.com/tablecakes If you’re a LA-based radio reporter and you are interested in hosting Green & Gold, email some links to your work to tablecakesproductions@gmail.com Leave us a voicemail at 209-566-2253.

14 feb 201918 min
aflevering 15. Cannabis & Craft Beer: Why These Two industries May Be Frenemies artwork

15. Cannabis & Craft Beer: Why These Two industries May Be Frenemies

Weed and beer! Beer and weed! Are the industries complementary or are they competitors? Beer sellers are concerned that as more states legalize weed, people may choose cannabis over alcohol and as a result, drive down the sales of beer and booze. In today's episode, Hayley explores these claims and talks to Bart Watson, the Chief Economist at the Brewers Association. He schools us on everything from why IPA's smell so danky, to why cannabis could impact the craft beer biz - but not in the ways people are concerned about. Follow Bart Watson on Twitter at https://twitter.com/BrewersStats Read his 2016 story at https://www.brewersassociation.org/insights/marijuana-beer-industry/ Follow Hayley on Twitter at https://twitter.com/epfox Support the show and TableCakes Productions at https://www.patreon.com/tablecakes If you’re a LA-based radio reporter and you are interested in hosting Green & Gold, email some links to your work to tablecakesproductions@gmail.com

7 feb 201923 min
aflevering 14. Young, Female and Working in Weed: One Woman's Perspective artwork

14. Young, Female and Working in Weed: One Woman's Perspective

What's it like to be a woman working in the cannabis industry? This week Hayley spends the entire episode talking to Victoria Arana, who she first met when researching a story for VICE. Arana is an Echo Park native who got a job at a dispensary when she was 18. Since then, she's seen all sorts of mistreatment - from crazy amounts of unpaid overtime, to confiscated tips and sexual harassment. At 22, she is now a seasoned budtender with plans to uproot to UC Davis, study agriculture, and start her own (non-weed) farm. Hayley's VICE story: https://bit.ly/2t1B0NC Follow Hayley on Twitter at https://twitter.com/epfox Support the show and TableCakes Productions at https://www.patreon.com/tablecakes If you’re a LA-based radio reporter and you are interested in hosting Green & Gold, email some links to your work to tablecakesproductions@gmail.com

31 jan 201920 min
aflevering 12. Clearing Criminal Records in the Golden State artwork

12. Clearing Criminal Records in the Golden State

Prop 64 legalized recreational cannabis in California, but it also included a provision that allows people who've been charged with cannabis-related crimes to have those charges reduced or expunged. A drug conviction negatively impacts a person's life even after incarceration; it can make it hard to land a well-paying job, access public programs, secure housing and more. Hayley talks with Rodney Holcombe, a staff attorney with the Drug Policy Alliance, on why, even though expungement is now on the table, there are sill a lot of people with cannabis-related crimes on their records. Find out more about the drug policy alliance at http://www.drugpolicy.org/ Follow Hayley on Twitter at https://twitter.com/epfox Support the show and TableCakes Productions at https://www.patreon.com/tablecakes

17 jan 201921 min