Social Media's Effect on Plant Marketing

Social Media's Effect on Plant Marketing

Social media has become one of the most powerful tools in horticulture marketing. In this episode we'll discuss the ways social media has impacted communicating with consumers and how they respond. Resources for the episode: https://www.mdpi.com/2311-7524/4/4/32 [https://www.mdpi.com/2311-7524/4/4/32] https://jeh.kglmeridian.com/view/journals/jenh/42/2/article-p75.xml [https://jeh.kglmeridian.com/view/journals/jenh/42/2/article-p75.xml] https://journals.ashs.org/view/journals/horttech/30/6/article-p642.xml?tab_body=pdf [https://journals.ashs.org/view/journals/horttech/30/6/article-p642.xml?tab_body=pdf] https://jeh.kglmeridian.com/view/journals/jenh/43/4/article-p220.xml [https://jeh.kglmeridian.com/view/journals/jenh/43/4/article-p220.xml] https://www.hortica.com/learning-center/business-tips/houseplant-purchasing-preferences-study [https://www.hortica.com/learning-center/business-tips/houseplant-purchasing-preferences-study] https://downloads.ctfassets.net/xgr7yhvqn20n/3vlq1v1A740Q247mdNMVB/d4bc7511502eca44857ecd9cc799c68c/Consumer_Houseplant_Purchasing_Report_2021_For_Public.pdf [https://downloads.ctfassets.net/xgr7yhvqn20n/3vlq1v1A740Q247mdNMVB/d4bc7511502eca44857ecd9cc799c68c/Consumer_Houseplant_Purchasing_Report_2021_For_Public.pdf] https://phytouniverse.com/social-media-impact-influencing-indoor-plant-trends-and-choices/ [https://phytouniverse.com/social-media-impact-influencing-indoor-plant-trends-and-choices/]

Houseplant Blooming

Ever heard of the term "plant parent" and thought "Where did this term come from?" In this episode, we dive into "plant parents" and the houseplant boom that arose in 2020! Episode Resources: -Campbell, B. L., Rihn, A. L., & Campbell, J. H. (2021). Impact of the coronavirus pandemic on plant purchasing in the southeastern United States. Agribusiness, 37(S1), 142–159. -Collins, A. (2025, April 18). How Millennials, Gen Z are lowering birth rates around the world. Newsweek. -Epley N, Akalis S, Waytz A, Cacioppo JT. (2008) Creating social connection through inferential reproduction: loneliness and perceived agency in gadgets, gods, and greyhounds. Psychol Sci.(2):114-20. doi: 10.1111/j.1467-9280.2008.02056.x. PMID: 18271858. -Hawkins, J. (2024, January 25). Breaking down the data: How has homeownership varied across generations? Berkeley Initiative for Young Americans. -Leppänen, S. (2026). Planting in the pandemic: surveillance on social media. Journal of Multilingual and Multicultural Development, 47(1), 58–73. -Montemorano, J. (2024, December 2). The rise of plant parenthood: How millennials are nurturing green companions. Rx Healthy Habits. -Pérez-Urrestarazu, L. Kaltsidi, M.P., et al., (2021) Particularities of having plants at home during the confinement due to the COVID-19 pandemic, Urban Forestry & Urban Greening,Volume 59,2021,126919,ISSN 1618-8667. - Stremmel, K. (2022). Houseplants boomed during the pandemic. Gen Z and millennials say the popularity is here to stay. -Snier, M. (2024, June 4). Top 10 most wanted rare houseplants. Thursd. -SWNS Digital. (2020). Why 7 in 10 millennials consider themselves “plant parents.” -Leppänen, S. (2026). Planting in the pandemic: surveillance on social media. Journal of Multilingual and Multicultural Development, 47(1), 58–73. -Pérez-Urrestarazu, L. Kaltsidi, M.P., et al., (2021) Particularities of having plants at home during the confinement due to the COVID-19 pandemic, Urban Forestry & Urban Greening,Volume 59,2021,126919,ISSN 1618-8667. - Stremmel, K. (2022). Houseplants boomed during the pandemic. Gen Z and millennials say the popularity is here to stay. -SWNS Digital. (2020). Why 7 in 10 millennials consider themselves “plant parents.”

Holiday Purchasing!

Learn all about holiday shopping and the statistics behind it! Literature cited in episode: (forthcoming)

A Deep Dive: The Consumer Decision-making Process

Within this episode, we go deeper into the consumer conscious (and unconscious!) mind from Episode 2. Expect to learn more about how we determine a decision. Literature cited in episode: (forthcoming)

Plant Labels, Plant Success

Behe, B. K., Knuth, M. J., Huddleston, P. T., & Hall, C. R. (2020). Seeing red? The role of font color, size, and sale sign location in retail garden center displays. Journal of Environmental Horticulture, 38(4), 120-127. Behe, B. K., Campbell, B. L., Khachatryan, H., Hall, C. R., Dennis, J. H., Huddleston, P. T., & Fernandez, R. T. (2014). Incorporating eye tracking technology and conjoint analysis to better understand the green industry consumer. HortScience, 49(12), 1550-1557. Davis, T. (2020). The telling tag. Nursery Management. Retrieved from Nursery Management website: https://www.nurserymag.com/article/the-telling-tag-marketing-plant-labels [https://www.nurserymag.com/article/the-telling-tag-marketing-plant-labels] Kleih, A. K., & Sparke, K. (2021). Visual marketing: The importance and consumer recognition of fruit brands in supermarket fruit displays. Food Quality and Preference, 93. Montague, C. D. (2024). The role of visual merchandising and consumer perception in gardening center retailing (Publication No. 3182100908) [Doctoral dissertation, North Carolina State University]. ProQuest Dissertations & Theses Global. Park, E. Y., & Jang, J. M. (2025). Psychological effects of horizontal price display: how left-right location shapes reference price and perceived quality. Frontiers in Psychology, 16.