HeroInside - the first Ingredient Branding podcast

The guest of Episode 9 is Florian Miguet, CEO and co-founder of Clim8, a pioneering Ingredient Brand in smart wearable technology. This episode delves into the essential factors behind success in wearable technology and Ingredient Branding. Florian highlights the significance of a seamless user experience, ensuring technology integrates effortlessly into daily life. He shares firsthand insights on building a business with persistence and navigating the challenging "valley of death" between prototyping and commercialization—a journey that demands adaptability, collaboration, hiring the right talent, embracing risk, flexibility, and precise timing. From tackling challenges to driving innovation and leading the way with new tools for transparency and comfort, Florian offers invaluable lessons for Ingredient Brand experts, brand managers, entrepreneurs, and innovators alike. ________________________________________ Subscribe, Like, Rate, and Share the HeroInside Ingredient Branding Podcast to Learn How to Create More Value Through Innovation. After listening, share your thoughts and questions! ________________________________________ Themes and Timestamps 02:45 – Florian’s origin story 04:49 – How Clim8 technology works 06:14 – Prioritizing user experience and technical difficulties 09:15 – First brand partnership with Odlo and Ingredient Branding’s role 12:07 – Success in the US vs. EU markets 15:00 – Balancing growth and innovation 16:32 – The importance of the team 18:01 – Navigating the 'valley of death,’ learning from other industries and partners 22:57 – Tsunami of sustainability regulations and legislations 26:40 – Introducing DIGITAG 28:39 – What’s next for Clim8? 31:22 – Ingredient branding challenge 33:52 – Guest recommendation ________________________________________ Enjoy and subscribe to keep up with new episodes! ________________________________________ Keep Following the Journey of Our Guests * Florian Miguet on LinkedIn [https://www.linkedin.com/in/florian-miguet-88a40a10/] * Clim8 Website [https://myclim8.com/ ] * DIGITAG Website [https://digitag.tech/ ] * Clim8 LinkedIn [https://www.linkedin.com/company/clim8/ ] ________________________________________ Subscribe Elsewhere * ⁠YouTube⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@ingredientbrand/featured] * ⁠⁠⁠⁠⁠Google Podcasts⁠⁠⁠⁠⁠ [https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lYzIzYzdkYy9wb2RjYXN0L3Jzcw] * ⁠Apple Podcasts⁠⁠⁠⁠⁠⁠ [https://podcasts.apple.com/us/podcast/hero-inside/id1726010469] * ⁠Castbox⁠⁠⁠⁠⁠⁠ [https://castbox.fm/channel/id5765898] ________________________________________ Questions, Collaborations, and Sponsorships If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you. ________________________________________ * ⁠⁠⁠⁠BRAIND website⁠⁠⁠⁠⁠ [https://www.braind.co/] * ⁠⁠⁠⁠⁠The BRAINDERY⁠⁠⁠⁠⁠ [https://www.braindery.com/] BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community. ________________________________________ About the Host Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. ⁠⁠⁠Follow Tomas on LinkedIn⁠⁠ [https://www.linkedin.com/in/tomas-vucurevic-braind]

Tomas Vucurevic sits down with Professor Dr. Alexander Muacevic, Director of the European Radiosurgery Center Munich (ERCM), to explore the pioneering world of advanced radiosurgery. Professor Muacevic shares how ERCM has become a global leader in high-precision, non-invasive tumor treatments, utilizing technologies like Cyberknife and ZAP-X. Throughout the conversation, they discuss the challenges of rebranding a technology-based medical center, integrating AI and robotics into patient care, working with patients holistically, and how ERCM’s holistic approach offers much more than just cutting-edge technology. Key topics include ERCM’s role as a promoter of medical technologies, the center's unique patient experience design, and its journey to becoming a leading reference for modern radiosurgical treatments. This episode is a must-listen for anyone interested in medtech, healthcare innovation, and the intersection of branding and technology. ________________________________________ Subscribe, Like, Rate, and Share the HeroInside Ingredient Branding Podcast to Learn How to Create More Value Through Innovation. After listening, share your thoughts and questions! ________________________________________ Themes and Timestamps 00:00 - Introduction to the episode and guest 02:34 - What is ERCM and how does radiosurgery differ from traditional treatments? 05:27 - The challenge of defining a new medical field 06:22 - Rebranding ERCM and integrating new technology 10:20 - What makes ERCM different from other Cyberknife centers? 15:55 - Importance of using branded technologies and ERCM’s holistic approach to patient care 18:35 - Designing a holistic patient experience 23:08 - How has rebranding and Ingredient Branding influenced ERCM’s growth? 25:53 - Relationship with the manufacturers 27:41 - Future technologies and AI in radiosurgery 32:29 - The challenges of raising awareness in the medical field 36:07 – Guest recommendation ________________________________________ Enjoy and subscribe to keep up with new episodes! ________________________________________ Keep Following the Journey of Our Guests * ERC Munich website⁠⁠ [https://erc-munich.com/en/⁠] * Alexander Muacevic on LinkedIn [https://www.linkedin.com/in/prof-dr-med-alexander-muacevic-04268923/] ________________________________________ Subscribe Elsewhere * ⁠YouTube⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@ingredientbrand/featured] * ⁠⁠⁠⁠⁠Google Podcasts⁠⁠⁠⁠⁠ [https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lYzIzYzdkYy9wb2RjYXN0L3Jzcw] * ⁠Apple Podcasts⁠⁠⁠⁠⁠⁠ [https://podcasts.apple.com/us/podcast/hero-inside/id1726010469] * ⁠Castbox⁠⁠⁠⁠⁠⁠ [https://castbox.fm/channel/id5765898] ________________________________________ Questions, Collaborations, and Sponsorships If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us, and we'll get back to you. ________________________________________ * ⁠⁠⁠⁠BRAIND website⁠⁠⁠⁠⁠ [https://www.braind.co/] * ⁠⁠⁠⁠⁠The BRAINDERY⁠⁠⁠⁠⁠ [https://www.braindery.com/] BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community. ________________________________________ About the Host Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. ⁠⁠⁠Follow Tomas on LinkedIn⁠⁠ [https://www.linkedin.com/in/tomas-vucurevic-braind]

In this episode, BRAIND Founder Tomas Vucurevic sits down with Liz Bui, CEO of Yulex LLC, and Jeff Martin, Founder of Yulex, to discuss their game-changing approach to sustainability by creating high-performance, plant-based alternatives to synthetic materials like neoprene and elastane, while actively supporting smallholder farmers in Vietnam and Thailand. Liz and Jeff share their journey of building a transparent, ethical supply chain and how they’re helping world-known brands, such as Patagonia, Finisterre, and Decathlon, transition to more sustainable solutions. ________________________________________ Subscribe, Like, Rate, and Share the HeroInside Ingredient Branding Podcast to Learn How to Create More Value Through Innovation. After listening, share your thoughts and questions! ________________________________________ Themes and Timestamps 02:57 – Founding Story: The vision behind Yulex’s plant-based alternatives 04:48 – The Yulex Mission and Sustainability 06:19 – Sustainability in Action: On working with smallholder farmers and building ethical supply chains 10:47 – Ingredient Branding Journey: How Patagonia’s partnership helped establish Yulex as a leading brand 13:43 – Balancing Premium and Mass Market Brands: Collaborating with Patagonia, Decathlon, and Finisterre 18:00 – YULEX 2.0 Supply Chain Launch: Building a fully traceable, deforestation-free supply chain 21:43 – The Future of Sustainable Products: Introduction of elastane alternative, YULASTIC 23:41 – Ingredient Branding Challenge: The complexities of multi-Ingredient Branding collaborations 29:13 – Guest Recommendations ________________________________________ Enjoy and subscribe to keep up with new episodes! ________________________________________ Keep Following the Journey of Our Guests * Dr. Liz Bui on LinkedIn [https://www.linkedin.com/in/liz-bui-yulex/ ] * Jeff Martin on LinkedIn [https://www.linkedin.com/in/jeff-martin88/ ] * Yulex Website [https://www.yulex.com/] * Yulex LLC on LinkedIn [https://www.linkedin.com/company/yulex-llc/] ________________________________________ Subscribe Elsewhere * YouTube⁠⁠⁠⁠⁠ [https://www.youtube.com/@ingredientbrand/featured] * ⁠⁠⁠⁠Google Podcasts⁠⁠⁠⁠ [https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lYzIzYzdkYy9wb2RjYXN0L3Jzcw] * Apple Podcasts⁠⁠⁠⁠⁠ [https://podcasts.apple.com/us/podcast/hero-inside/id1726010469] * Castbox⁠⁠⁠⁠⁠ [https://castbox.fm/channel/id5765898] ________________________________________ Questions, Collaborations, and Sponsorships If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us, and we'll get back to you. ________________________________________ * ⁠⁠⁠BRAIND website⁠⁠⁠⁠ [https://www.braind.co/] * ⁠⁠⁠⁠The BRAINDERY⁠⁠⁠⁠ [https://www.braindery.com/] BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community. ________________________________________ About the Host Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. ⁠⁠Follow Tomas on LinkedIn⁠ [https://www.linkedin.com/in/tomas-vucurevic-braind]

After the first mini episode on the value of Ingredient Branding [https://podcasters.spotify.com/pod/show/braindery/episodes/What-is-the-value-of-Ingredient-Branding--Mini-episode-e2n8ddm], we are back with our host, Tomas Vucurevic, and his guests, who share how their companies and brands are navigating the green transition and shifting towards a more sustainable and regenerative future. Subscribe, like, and share HeroInside to help others get more value for their innovation. Listen to the full episodes: 🔸⁠Giulio Bonazzi (Aquafil): How ECONYL® became fashion’s favorite eco-friendly material⁠ [https://podcasters.spotify.com/pod/show/braindery/episodes/1-Giulio-Bonazzi-Aquafil-How-ECONYL-became-fashions-favourite-eco-friendly-material-e2eh416/a-aaroojk] 🔸Noel Hall (Bast Fibre Technologies): Addressing the preferred materials gap with Sero™ - the first regenerative Ingredient Brand [https://podcasters.spotify.com/pod/show/braindery/episodes/2-Noel-Hall-Bast-Fibre-Technologies-Addressing-the-preferred-materials-gap-with-Sero---the-first-regenerative-Ingredient-Brand-e2g15na] 🔸⁠Ulrika Björk (Polygiene): From antimicrobial tech to mindful living⁠ [https://podcasters.spotify.com/pod/show/braindery/episodes/3-Ulrika-Bjrk-Polygiene-From-antimicrobial-tech-to-mindful-living-e2h7n9p/a-ab3250o] 🔸⁠Angeline Elfström, Johannes Bogren (Södra): OnceMore® - Reimagining Textile Waste as a NextGen Material⁠ [https://podcasters.spotify.com/pod/show/braindery/episodes/5-Angeline-Elfstrm--Johannes-Bogren-Sdra-OnceMore---Reimagining-Textile-Waste-as-a-NextGen-Material-e2jsd58/a-ab9iv9a] 🔸Achim Löffler (W. L. Gore & Associates): GORE-TEX - The iconic Ingredient Brand’s journey to responsible performance: part 1 [https://podcasters.spotify.com/pod/show/braindery/episodes/6--Part-1---Achim-Lffler-W--L--Gore--Associates-GORE-TEX---The-iconic-Ingredient-Brands-journey-to-responsible-performance-e2l8543], part 2 [https://podcasters.spotify.com/pod/show/braindery/episodes/6--Part-2---Achim-Lffler-W--L--Gore--Associates-GORE-TEX---The-iconic-Ingredient-Brands-journey-to-responsible-performance-e2lgrdi] -------- TIMESTAMPS • 0:00:38 - Giulio Bonazzi, Aquafil SpA, Econyl • 0:01:45 - Noel Hall, Bast Fibre Technologies • 0:03:29 - Ulrika Björk, Polygene • 0:04:07 - Angeline Elfström and Johannes Bogren, OnceMore from Södra • 0:05:09 - Achim Löffler, W. L. Gore & Associates -------- Stay Connected For queries or collaboration opportunities, reach out at podcast@braindery.com. Explore our resources and join the conversation on the BRAIND website and The BRAINDERY for ongoing learning in Ingredient Branding. * ⁠LinkedIn⁠ [https://www.linkedin.com/company/braind-ingredient-brand-strategy-consulting] * ⁠BRAIND website⁠ [https://www.braind.co/] * ⁠What is Ingredient Branding⁠ [http://ingredientbranding.eu/] * ⁠The BRAINDERY website⁠ [https://www.braindery.com/] -------- About the Host: Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. Follow Tomas ⁠on LinkedIn⁠ [ ⁠https://www.linkedin.com/in/tomas-vucurevic-braind].

Welcome to our first mini-episode of the Hero Inside Ingredient Branding podcast! Dive into the impactful world of ingredient branding as we revisit insights from leading industry experts. In this episode, host Tomas Vucurevic and his guest explore how Ingredient Brands enhance their visibility and market positions through strategic Ingredient Branding and how the guests perceive this B2B2C business model’s value and ROI. Subscribe, like, and share HeroInside to help others get more value for their innovation. Listen to the full episodes: 🔸Giulio Bonazzi (Aquafil): How ECONYL® became fashion’s favorite eco-friendly material [https://podcasters.spotify.com/pod/show/braindery/episodes/1-Giulio-Bonazzi-Aquafil-How-ECONYL-became-fashions-favourite-eco-friendly-material-e2eh416/a-aaroojk] 🔸Ulrika Björk (Polygiene): From antimicrobial tech to mindful living [https://podcasters.spotify.com/pod/show/braindery/episodes/3-Ulrika-Bjrk-Polygiene-From-antimicrobial-tech-to-mindful-living-e2h7n9p/a-ab3250o] 🔸Seth Casden (CELLIANT®): Becoming the first wellness Ingredient Brand [https://podcasters.spotify.com/pod/show/braindery/episodes/4-Seth-Casden-CELLIANT-Becoming-the-first-wellness-Ingredient-Brand-e2ih44l/a-ab6b80o] 🔸Angeline Elfström, Johannes Bogren (Södra): OnceMore® - Reimagining Textile Waste as a NextGen Material [https://podcasters.spotify.com/pod/show/braindery/episodes/5-Angeline-Elfstrm--Johannes-Bogren-Sdra-OnceMore---Reimagining-Textile-Waste-as-a-NextGen-Material-e2jsd58/a-ab9iv9a] -------- TIMESTAMPS • 0:00:42 - Giulio Bonazzi, Aquafil SpA, Econyl • 0:01:35 - Ulrika Björk, Polygene • 0:02:29 - Seth Casden, Hologenix LLC, CELLIANT • 0:03:08 – Angeline Elfström and Johannes Bogren, OnceMore, Södra -------- Stay Connected For queries or collaboration opportunities, reach out at podcast@braindery.com. Explore our resources and join the conversation on the BRAIND website and The BRAINDERY for ongoing learning in Ingredient Branding. * LinkedIn [https://www.linkedin.com/company/braind-ingredient-brand-strategy-consulting] * BRAIND website [https://www.braind.co/] * What is Ingredient Branding [http://ingredientbranding.eu/] * The BRAINDERY website [https://www.braindery.com/] -------- About the Host: Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. Follow Tomas on LinkedIn [ ⁠https://www.linkedin.com/in/tomas-vucurevic-braind].