HOW I DID IT - A FRANK BUSINESS TALK WITH THE OCTOPUS.
"There are brands you LOVE TO HATE and there are brands you HATE TO LOVE. There are also brands that STRIKE NO CHORD IN YOU. You are INDIFFERENT about them..." - Steve Harris (@IAmSteveHarris) ... - Do you love to be loved? - Do you love to be hated? - Do you hate to be loved? - Do you hate to be hated? or - Are you indifferent about the perception of your brand? What does this portend for your business and her brand equity? Let's have a conversation. Will you? Remember to share... #TheOctopus
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