6. Identifying your customer

6. Identifying your customer

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media.  It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities? We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first.  Legally Blonde [https://www.imdb.com/title/tt0250494/] Cinch Media [https://www.cinch-media.com.au] A Company of One [https://www.amazon.com.au/Company-One-Staying-Small-Business/dp/1328972356]  Screen Vixens [https://www.screenvixens.com/offers/mRr2wsSC/checkout?coupon_code=BACKSTAGEFIRSTMONTHFREE] Natalie Lynch: LinkedIn [https://www.linkedin.com/in/natalie-lynch-335a1790/] https://www.instagram.com/nat_cinch_media [https://www.instagram.com/nat_cinch_media] To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

5. The Power of Personal Brand

A powerful thing you can do for yourself to increase opportunities coming your way is to actively build your personal brand online.  In this episode I chat with marketing genius and founder Carmel Zein who is an expert in this arena.  We talk about the dollar value that a strong brand brings for companies but also how you can do this for your own personal brand and why you should.  Humble Brags [https://www.humblebrags.com.au]  Staje [https://staje.co/?srsltid=AfmBOopAgf8fRlUVkp4msEtejSCVbLcxm9Wvlr7-p4MsJDlYWmLaRlar] Carmel Zein: LinkedIn [https://www.linkedin.com/in/carmelzein/] https://www.instagram.com/humblebrags [https://www.instagram.com/humblebrags] To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

4. Financial foundations for a sustainable creative career

In this episode I chat with Pascale Helyar-Moray OAM, Director, Founder and Advisor about a topic that she and I are both incredibly passionate about… money. This can be a sensitive subject for some creatives, however my goal with this podcast and The Savvy Creative in general is to demystify and make personal finance relatable and dare I say - fun or at the very least, interesting. We discuss what led her to create start up Grow My Money (now Finder Shopping [https://www.findershopping.com.au]), her exit from the business and her top tips on how anyone can approach personal finance. *Pascale contacted me after the record to let me know she confused her quotes! The quote was “a life lived in fear is a life half lived” and it was from the film Strictly Ballroom [https://www.imdb.com/title/tt0105488/].  Dead Poets Society [https://www.imdb.com/title/tt0097165/?ref_=nv_sr_srsg_0_tt_6_nm_2_in_0_q_dead%20poets%20society] “Carpe diem. Seize the day, boys. Make your lives extraordinary”.  BNP [https://group.bnpparibas/en/] Rich Dad Poor Dad [https://www.amazon.com.au/Rich-Dad-Poor-Teach-Middle/dp/1612680194]  Australian Gender Equality Council [https://www.agec.org.au]  Pascale Website [https://pascalehm.com.au]  Moneysmart.gov.au [http://moneysmart.gov.au] Pascale Helyer-Moray: LinkedIn [https://www.linkedin.com/in/pascale-helyar/] https://www.instagram.com/dare.to.be_rich [https://www.instagram.com/dare.to.be_rich] To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

3. Planning for success

In this episode with Dr David Sharpe of Sharpe advisory I wanted to see if we could draw up a business plan for your creative career the same way you would when starting a business. What would that look like? How can we best strategise and mitigate risk whilst remaining in a creative state.  Turns out risk is a crucial part of any business journey. Without it you cannot have the stepping out of your comfort zone and for entrepreneurs the more times you take a risk the stronger that muscle becomes. Can we borrow this for creative pursuits? * Gary Larson [https://en.wikipedia.org/wiki/Gary_Larson] * Sharpe Advisory [https://sharpeadvisory.com.au] * Simon Sinek [https://simonsinek.com/product/the-art-of-presenting?utm_term=&utm_campaign=&utm_source=adwords&utm_medium=ppc&hsa_acc=6968735945&hsa_cam=22203731911&hsa_grp=&hsa_ad=&hsa_src=x&hsa_tgt=&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=22203735358&gbraid=0AAAAAojL0XvGkw7KqG670F3WlxhckPKw1&gclid=Cj0KCQjwzqXQBhD2ARIsAKrIeU9N87UPQWCv3L0v0_dfzwU0HGqZ6FtQNDRw3LbpUHMYlAdCv6Ooj4AaAhFkEALw_wcB]  * SMART goals [https://business.gov.au/planning/business-plans/set-goals-for-your-business] * ATO [https://www.ato.gov.au/about-ato/contact-us?gclsrc=aw.ds&gad_source=1&gad_campaignid=22717615122&gbraid=0AAAAAolERwSIXmQlRmTdts79KjVxh2RcH&gclid=Cj0KCQjwzqXQBhD2ARIsAKrIeU_NwDXE3kFCO7jOutNed9B4D9nX3DHYTYquZcPkeF-B53juwWNEk3gaAkGdEALw_wcB] * Arts Law [https://www.artslaw.com.au] * Duck for Cover [https://www.duckforcover.com.au/html/] * How we learn [https://www.amazon.com.au/How-We-Learn-Surprising-Happens/dp/0812984293] - Book Dr. David Sharpe: LinkedIn [https://www.linkedin.com/in/sharped/]    To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

2. Traditional Business vs Creative Business

In this episode I talk to the brilliant Matt Taylor and we dive into the comparison of traditional business models and creative business models.  Do they differ? Can we learn anything from traditional and apply it to the creative? Matt takes us through his first business which he successfully exited and sold to Deloitte, what he learned through that process and then applied to his next business.  * Inception [https://www.imdb.com/title/tt1375666/] * Mighty Nice [https://mightynice.com.au]  * Hello Developers [https://hello-developers.com] * Alex Grigg [https://www.alexgrigg.com/portfolio/phantom-limb]  Matt Taylor: LinkedIn [https://au.linkedin.com/in/that-matt-taylor]  https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/mjtaylor_esq/  To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.