How To... with The Communications Clinic

How to Become a Trusted Advisor, with Charles H. Green

29 min · 28 feb 2021
aflevering How to Become a Trusted Advisor, with Charles H. Green artwork

Beschrijving

In the first episode of How To series two, Louise Duffy is joined by Charles H. Green. Charlie is an author, consultant and speaker. He’s perhaps best known for co-authoring the classic The Trusted Advisor, though he also authored Trust-based Selling, and co-authored The Trusted Advisor Fieldbook. Before founding Trusted Advisor Associates in 2001 and shifting his career to focus on trust in business, Charlie spent 20 years in management consulting. Louise and Charlie discuss the importance of trust in building business relationships, how we can build that trust, why we should be client-focused as opposed to self-orientated and lots more. Get in touch with us by email - info@communicationsclinic.ie [info@communicationsclinic.ie] We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin

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Alle afleveringen

11 afleveringen

aflevering How to Build a Brand, with Margaret Molloy artwork

How to Build a Brand, with Margaret Molloy

In the latest episode of How To...with The Communications Clinic, Louise Duffy is joined by Margaret Molloy to discuss how to build a brand. Margaret is the CMO of the global branding firm Siegel & Gale. She is a native of Offaly and lives in New York City. She hosts the "How CMOs Commit" podcast and is the founder of WearingIrish, a passion project to tell the untold story of Irish fashion design. In this episode, Louise and Margaret discuss the features of great brand marketing, the importance of storytelling and simplicity, why brands need to look at their audience as users instead of buyers plus lots more. Margaret gives step-by-step, practical advice to those looking to brand strategy with real impact. Get in touch with us by email - info@communicationsclinic.ie [info@communicationsclinic.ie] We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin [https://www.linkedin.com/company/the-communications-clinic-dublin] Connect with Margaret Molloy: LinkedIn -https://www.linkedin.com/in/margaretmolloy/ [https://www.linkedin.com/in/margaretmolloy/] Twitter - @margaretmolloy

15 mrt 202141 min
aflevering How to Become a Trusted Advisor, with Charles H. Green artwork

How to Become a Trusted Advisor, with Charles H. Green

In the first episode of How To series two, Louise Duffy is joined by Charles H. Green. Charlie is an author, consultant and speaker. He’s perhaps best known for co-authoring the classic The Trusted Advisor, though he also authored Trust-based Selling, and co-authored The Trusted Advisor Fieldbook. Before founding Trusted Advisor Associates in 2001 and shifting his career to focus on trust in business, Charlie spent 20 years in management consulting. Louise and Charlie discuss the importance of trust in building business relationships, how we can build that trust, why we should be client-focused as opposed to self-orientated and lots more. Get in touch with us by email - info@communicationsclinic.ie [info@communicationsclinic.ie] We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin

28 feb 202129 min