American companies that tried expanding to Latin America — and failed

Why are Latinos obsessed with Vicks VapoRub?

In this episode of In The Hyphen, Fernando Hurtado looks into why so many U.S. Latinos are obsessed with Vicks VapoRub. The ointment has turned into a protagonist of Latino memes, with people hailing it as a cure for everything from a cold to a broken leg. While it can't fix a broken leg, it's turned into a cultural phenomenon for many Latinos in Latin America and the United States. But why? Fernando spoke to a marketing expert, an advertising veteran, a neuroscientist — and his aunt — to find out. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Is "Latinx" dying?

In this episode of In The Hyphen, Fernando Hurtado looks into whether Latinx, the inclusive term for Latinos in the U.S., is dying off. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Why some Latino parents are adopting "gentle parenting"

In this episode of In The Hyphen, Fernando Hurtado explains why some Latino parents are turning to gentle parenting after growing up with more aggressive forms of parenting. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

American companies that tried expanding to Latin America — and failed

They're some of the biggest, most successful companies in the United States, but in certain Latin American countries they were total duds. In this episode of In The Hyphen, Fernando Hurtado explains why Walmart, The Home Depot and Taco Bell just didn't win over certain countries. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Why the number of AAPI Latinos in the United States is growing

Do you know any AAPI Latinos? Are you an AAPI Latino? From 2000 to 2022, the number of Asian American and Pacific Islander (AAPI) Latinos in the U.S. increased by 153%. That means it's growing at a faster rate than the overall Latino population. In this episode of In The Hyphen, Fernando Hurtado answers why that is. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]