Inside the Deal

From Broker to Brand: Martin Wiggins on Reinventing Identity in Insurance

28 min · 7 jul 2025
aflevering From Broker to Brand: Martin Wiggins on Reinventing Identity in Insurance artwork

Beschrijving

In this episode of Inside the Deal, we sit down with Martin Wiggins, Founder and CEO of Brandformula, as he shares his unexpected journey from insurance broker to brand strategist. Martin unpacks what inspired his leap into marketing, the value of storytelling in a risk-based industry, and why brand is a strategic asset and not just a logo. We explore the critical differences between a rebrand and a brand refresh, and why getting it right matters more than ever in today’s digital-first world. If you work in re/insurance and want to stay relevant in a competitive, global market, this is an episode you can’t afford to miss.

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Inside the Deal community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar.

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

18 afleveringen