Inside The System
Craig shares his expertise and insights on pricing strategies, course creation, and marketing techniques that can help you create a successful online course business. We explore the concept of value-based and opportunity cost-based pricing, and how to blend these frameworks to establish the right price for your course. Craig also discusses the importance of creating courses that provide eternal value, and navigating the decision to update or reproduce courses based on market positioning. Twitter [https://twitter.com/craigshoemaker]
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