Just Add Social
Send us Fan Mail [https://www.buzzsprout.com/2403531/fan_mail/new] šļø Step into āSocial Media Jailā ā a tongue-in-cheek courtroom drama for modern marketers. Our āSocial Media Jediā prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode youāll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact. Youāll learn: Ā - How to swap likes for leads (and qualified ones at that) Ā - What data-driven attribution and modeled conversions actually mean Ā - Ways to connect GA4 + CRM to report revenue, not vibes Ā - How to stay ethical with AI: provenance, policies, and disclosures Ā - The vanity-metric myths that get teams āsentencedā every quarter Hit play, beat the verdict, and graduate from clicks to cashāethically. Subscribe for more smart, snackable marketing wins. Finally I list my "Just Add Social" actionable Key Takeaways. The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing. | Clive Roach web siteĀ [https://cliveroach.com/] | Blog Subscribe Page [https://cliveroachblog.com/subscribe-now/] | Clive Roach Social Media list [https://socialjedi.co/m/CliveRoach] |
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