Two Approaches to Granular Ad Targeting

End-to-end Platforms

Paul and Alex catch up on recent news, then reflect on an article Paul wrote [https://www.performancemarketingworld.com/article/1789989/why-privacy-first-programmatic-requires-end-to-end-expertise] about end-to-end platforms, controls and the implications for data protection and privacy.

The "C" Word...Clean Rooms

Bosko Milekic, co-founder of Optable, joins Dr. Paul and Alex to discuss new data collaboration tools everyone is calling clean rooms. What's all the fuss about?

Climbing Out of Privacy Sandbox

Paul and Alex expand scope to include topics outside of Privacy Sandbox. Why might companies be doing the same?

Chips, Fries, Noisy Ranking or Embeddings?

Paul and Alex react to Microsoft Edge's new version of PARAKEET which extends Google Chrome's FLEDGE. Perhaps the Edge team should have named v2 "FLEDGE with Embeddings."

Two Approaches to Granular Ad Targeting

Paul and Alex continue to explore components of Google's Privacy Sandbox. How might interest group targeting look and feel with Google's FLEDGE and Microsoft's PARAKEET?