Kitchen Tales
Finding the perfect gift can be surprisingly difficult. Endless categories, generic suggestions, and soulless online shopping experiences often leave people feeling uninspired. In this episode of Kitchen Tales, Rhona and Colline are joined by Cam Robertson, founder of Vibe Quiz, an innovative platform that helps people discover thoughtful gifts from independent UK businesses through a simple personality-based quiz. Cam shares the story behind Vibe Quiz, how his background in digital marketing helped shape the concept, and why supporting small businesses sits at the heart of everything he does. The conversation explores the challenges of building an online platform, the importance of maintaining a community-focused approach as a business grows, and some creative guerrilla marketing tactics that helped spread the word about Vibe Quiz. Along the way, the team discusses independent retail, customer experience, entrepreneurship, and the value of helping shoppers find gifts with real personality. In this episode: * How the idea for Vibe Quiz was born * Why traditional online gift shopping often feels impersonal * Supporting independent UK businesses through e-commerce * Personality quizzes and gift recommendations * Creative guerrilla marketing with QR code campaigns * Building a business while working in digital marketing * Growing a platform without losing its community roots * The challenges of driving website traffic and awareness * Future plans for Vibe Quiz Connect with Cam: Website: https://www.vibequiz.co.uk Email: cam@vibequiz.co.uk You can find out more about Colline's Kitchen at https://www.collineskitchen.com You can find out more about Thyme catering at https://www.instagram.com/thyme_homecook Strategy and marketing by https://www.junecontentstudio.uk This podcast is recorded and edited by Creative Content Studio https://www.creativecontentstudio.co.uk
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