19. Why Your Lead Generation Isn't the Problem (And What to Fix Instead)

19. Why Your Lead Generation Isn't the Problem (And What to Fix Instead)

Does it feel like you're starting over in your business? Are you working harder but not seeing the same results? Wondering why business feels slower even though you're doing all the right things? In this episode of the Building Better Contractor Businesses Podcast, I'm sharing a real look behind the scenes at what happened when our business slowed down and what Kevin and I did to get back on track. Like many contractors, we started asking ourselves the same questions you may be asking right now. Do we need more leads? Do we need more marketing? What are we missing? But after taking a hard look at our business, we realized the problem wasn't lead generation. Our standards had slipped. We had focused so much on delegation and stepping back from the day-to-day that some of the activities that helped us build the business stopped happening. In this episode, I share: * Why our business slowed down * The lessons we learned from reading Buy Back Your Time * How standards impact lead follow-up and customer experience * Why consistent follow-up matters more than most contractors realize * How we're using the Dream 100 to build relationships and create consistent leads * Why relationship marketing still works * The importance of staying visible even when business is busy * How to avoid the feast-or-famine cycle many contractors experience * What we're doing differently to get back on track If you're a contractor looking for more consistent leads, better systems, and predictable work, this episode is for you. RESOURCES MENTIONED Join the Building Better Contractor Businesses Facebook Group: https://www.facebook.com/share/g/1K64LtaA33/ [https://www.facebook.com/share/g/1K64LtaA33/] Book Mentioned: Buy Back Your Time by Dan Martell [https://amzn.to/4vqKCiN] ABOUT THE HOST Shaytoya Brown is the Chief Marketing Officer (CMO) of K&B Communications, a commercial low-voltage contractor serving Nevada and Arizona. Through the Building Better Contractor Businesses Podcast, she shares real-world lessons, systems, marketing strategies, and leadership insights to help contractors build predictable, profitable businesses. Learn more about K&B Communications: https://www.kandbcom.com [https://www.kandbcom.com/] CONNECT WITH SHAYTOYA Website: https://www.kandbcom.com [https://www.kandbcom.com/] Facebook Group: https://www.facebook.com/share/g/1K64LtaA33/ [https://www.facebook.com/share/g/1K64LtaA33/] NEXT STEPS Step 1: Join the Building Better Contractor Businesses Facebook Group and connect with other contractors working to build predictable, profitable businesses. Step 2: Make a list of 25 companies you'd like to work with and create a simple follow-up plan. Step 3: Share your plan inside the Facebook group and let us know what you're doing to build better relationships and generate more consistent leads.

18. Why Profitability Is Actually a Systems Problem for Contractors

Are you working harder but making less money? Do you feel like you're constantly putting out fires in your business? Wondering why profitability seems harder than it should be, even when you're busy? In this episode of the Building Better Contractor Businesses Podcast, Shaytoya sits down with Brent Garrett, owner of a successful residential plumbing and HVAC company, business coach, and author of 30 Days to a Better Business. Brent shares the powerful story of walking into his office one day only to discover the power had been shut off because the company hadn't paid the electric bill. That moment led him to uncover over $1 million in debt and forced him to completely rethink leadership, systems, culture, and financial management in his business. During this conversation, Brent shares practical lessons contractors can use immediately to improve profitability, strengthen company culture, build better business systems, understand their numbers, and create a more predictable contractor business. IN THIS EPISODE, YOU'LL LEARN: * The $1 million wake-up call that changed Brent's business forever * Why every contractor must know their numbers * The financial KPIs contractors should review regularly * How company culture impacts profitability and growth * Why many contractors struggle with sales * The power of offering Good, Better, and Best options * How to stop underpricing your services * The biggest mistakes contractors make when hiring * What the "messy middle" looks like when growing a business * Why systems and delegation are critical for scaling * Lessons from Brent's book, 30 Days to a Better Business * How natural law and doing the right thing can impact long-term business success RESOURCES & LINKS MENTIONED 📘 Connect with Brent Garrett: https://brentgarrett.com [https://brentgarrett.com] 📘 Get Brent's Book: 30 Days to a Better Business https://amzn.to/4xs9fgb [ https://amzn.to/4xs9fgb] 🎙 Join the Building Better Contractor Businesses Facebook Group: https://www.facebook.com/share/g/1K64LtaA33/ [ https://www.facebook.com/share/g/1K64LtaA33/] ABOUT THE HOST Shaytoya Brown is the host of the Building Better Contractor Businesses Podcast and leads business development for K&B Communications, a commercial low-voltage contractor serving Nevada and Arizona. Through candid conversations with industry experts and lessons learned from real-world experience, she helps contractors build stronger systems, improve profitability, generate better leads, and create more predictable businesses. 🌐 www.kandbcom.com [http://www.kandbcom.com] NEXT STEPS STEP 1: Join the Building Better Contractor Businesses Facebook Group and connect with other contractors working to build more predictable and profitable businesses. STEP 2: Share this episode with another contractor who needs help improving profitability, leadership, and business systems. STEP 3: Listen to more episodes of the Building Better Contractor Businesses Podcast for practical strategies to help you grow a predictable, profitable contractor business. DISCLAIMER Everything shared on this podcast is based on real-world experience, lessons learned, and conversations with industry professionals. Every business is different, and what works for one contractor may not work for another. The information shared is intended for educational and informational purposes only. Always evaluate strategies, systems, and decisions based on your specific business, market, and goals. Affiliate Disclosure: Some links mentioned in this episode may be affiliate links. If you make a purchase through these links, we may receive a small commission at no additional cost to you.

17. Why Contractors Undervalue Themselves (And How It Impacts Their Business)

ARE YOU STRUGGLING WITH PRICING CONFIDENCE? * Do you find yourself discounting jobs just to win work? * Have you ever felt like other contractors are charging more for the same services? * Are you undervaluing yourself, your team, or your business without even realizing it? EPISODE HIGHLIGHTS In this episode, I'm sharing why your perception of value may be one of the biggest factors impacting your contractor business. From pricing confidence and profitability to the clients you work with and the opportunities you pursue, it all begins with how you see yourself and what you offer. I also share some personal challenges we've faced recently, lessons learned during slower seasons, and five practical ways contractors can increase their value, improve confidence, and continue building a better business. If you've been struggling with confidence, pricing, growth, or simply wondering what's holding you back, this episode is for you. IN THIS EPISODE, YOU'LL LEARN: * Why slow seasons do not determine your value * How pricing confidence impacts profitability * The importance of investing in yourself through books, podcasts, and education * Why the people you surround yourself with matter * How raising your standards improves your business * Why contractors often undervalue themselves * The connection between mindset and business growth * How to stop accepting projects that don't align with your goals * Simple ways to increase your perception of value starting today NATIONAL ASSOCIATION OF WOMEN IN CONSTRUCTION (NAWIC) https://www.nawic.org [https://www.nawic.org] TOASTMASTERS INTERNATIONAL https://www.toastmasters.org [https://www.toastmasters.org] THE CONTRACTOR FIGHT https://thecontractorfight.com [https://thecontractorfight.com] JOIN THE BUILDING BETTER CONTRACTOR BUSINESSES FACEBOOK GROUP https://www.facebook.com/share/g/1K64LtaA33/ [https://www.facebook.com/share/g/1K64LtaA33/] CONNECT WITH K&B COMMUNICATIONS https://www.kandbcom.com [https://www.kandbcom.com] ABOUT THE HOST About the Host Shaytoya Marie is the host of the Building Better Contractor Businesses Podcast and a leader at K&B Communications, a commercial low-voltage contractor serving Nevada and Arizona. Through her work at K&B Communications, Shaytoya has spent more than a decade helping to grow a contracting business while navigating the real challenges of entrepreneurship, leadership, sales, marketing, systems, and team development. The stories, lessons, successes, and mistakes shared on this podcast come from real-world experience inside K&B Communications and from conversations with contractors across the industry. The goal is simple: help contractors build predictable, profitable businesses while creating a better life for themselves and their families. Learn more at: www.kandbcom.com [http://www.kandbcom.com] NEXT STEPS Step 1: Join the Building Better Contractor Businesses Facebook Group and share one area where you may be undervaluing yourself. Step 2: Pick one way to invest in yourself this week, whether that's reading a book, attending an event, listening to a podcast, or learning a new skill. Step 3: Review your pricing, standards, and the customers you accept. Ask yourself: Am I operating at the level of value I know I bring to the table?

16. Why Your Lead Generation Isn’t Working and 3 Easy Ways to Attract Better Contractor Leads

TIRED OF SPENDING MONEY ON MARKETING WITH LITTLE TO SHOW FOR IT? * Wondering why your lead generation feels inconsistent? * Are you getting leads that aren't the right fit for your business? * Frustrated because your marketing seems busy but isn't producing profitable jobs? EPISODE HIGHLIGHTS: In this episode of the Building Better Contractor Businesses Podcast, Shaytoya Brown sits down with Thaddeus Tondu, founder of On Purpose Media, to discuss what actually works in contractor marketing and lead generation. If you're a contractor who relies heavily on referrals, struggles with inconsistent leads, or feels overwhelmed by marketing, this episode breaks down practical strategies you can start using right away. We discuss contractor lead generation, Google Business Profiles, websites, reviews, SEO, paid advertising, and the key numbers every contractor should understand before investing more money into marketing. This conversation offers simple, actionable advice to help contractors build better marketing systems, generate higher-quality leads, and create a more predictable business. IN THIS EPISODE WE DISCUSS: * Why do many contractor marketing efforts fail * The difference between leads and qualified leads * How Google searches drive buying decisions * Why your website matters more than you think * The importance of a complete Google Business Profile * How reviews impact trust and conversions * SEO vs. Google Ads and when to use each * Understanding customer acquisition costs * The numbers every contractor should track * Building marketing systems that create predictable work RESOURCES & LINKS MENTIONED On Purpose Media * Website: https://onpurposemedia.com [https://onpurposemedia.com] * Free Marketing Audit: https://onpurposemedia.com/audit [https://onpurposemedia.com/audit] Building Better Contractor Businesses Facebook Group * https://www.facebook.com/share/g/1K64LtaA33/ [https://www.facebook.com/share/g/1K64LtaA33/] ABOUT THE GUEST Thaddeus Tondu founded On Purpose Media [https://onpurposemedia.com], a digital marketing agency focused on helping contractors and home service businesses generate better leads through websites, SEO, and Google Ads. He specializes in helping contractors create marketing systems that drive consistent growth and measurable results. ABOUT THE HOST Shaytoya Brown is the host of the Building Better Contractor Businesses Podcast, where she shares real-world lessons, wins, challenges, and strategies to help contractors build predictable, profitable businesses. With more than a decade of experience working in the construction industry, Shaytoya brings practical insights on lead generation, business systems, workflow, profitability, and team building. Through honest conversations with industry experts and lessons learned in the field, she helps contractors reduce chaos, create consistency, and build businesses that support both their goals and their families. Learn more about K&B Communications: www.kandbcom.com [ www.kandbcom.com] NEXT STEPS STEP 1: Join the Building Better Contractor Businesses Facebook Group [https://www.facebook.com/share/g/14kTpWeAwGF/] https://www.facebook.com/share/g/14kTpWeAwGF/and connect with other contractors working to build predictable, profitable businesses. STEP 2: Get a free marketing audit from On Purpose Media [https://onpurposemedia.com/audit] to identify opportunities to improve your website, Google Business Profile, SEO, and lead generation. STEP 3: Create your 30-day marketing plan and share it inside the Building Better Contractor Businesses Facebook Group. Let us know what you're committing to and how it's going so the community can support you.

15. Why Profitable Contractor Businesses Still Struggle to Sell and What Buyers Actually Want

Does your contracting business rely entirely on you to keep things running? Ever wonder if your business could actually sell one day? Are you making money but still feeling stuck, overwhelmed, or struggling to step away from the business? HIGHLIGHTS OF THE EPISODE In this episode of the Building Better Contractor Businesses Podcast, Shaytoya sits down with Muriel Touati from Exit3D Studio to discuss something many contractors never think about until it’s too late: building a business that can actually run without the owner. Muriel shares what she learned from working on the buyer side of business and why so many profitable contracting businesses still struggle to sell. This conversation dives into contractor systems, workflow, leadership, team building, profitability, and what buyers are really looking for when they evaluate a business. If you are a contractor trying to create predictable work, improve your operations systems, build stronger business workflows, and stop your business from depending on you for everything, this episode is for you. WHAT YOU’LL LEARN IN THIS EPISODE: * Why profitable businesses can still struggle to sell * What owner dependency really means for contractors * Why contractor systems matter more than most owners realize * How workflow and operations systems impact business value * What buyers look for before purchasing a business * Why leadership, team building, and documentation matter * How to build a scalable contractor business with stronger systems * Why stepping away from the business is harder without clear SOPs and workflows CONNECT WITH US AND NEXT STEPS ABOUT THE HOST Shaytoya works alongside her husband Kevin at K&B Communications, a commercial low-voltage contractor serving Nevada. Through real experiences within their businesses, the Building Better Contractor Businesses Podcast shares honest conversations about systems, marketing, hiring, leadership, workflow, profitability, and building a predictable contractor business. Website: www.kandbcom.com [www.kandbcom.com] CONNECT WITH US * Facebook Group: https://www.facebook.com/share/g/1K64LtaA33/ [https://www.facebook.com/share/g/1K64LtaA33/] * Website: www.kandbcom.com [www.kandbcom.com] NEXT STEPS Step 1: Join the Building Better Contractor Businesses Facebook group to connect with other contractors looking to build predictable and profitable businesses. Step 2: Share this episode with another contractor who wants better systems, smoother workflow, and a business that does not fully depend on them. Step 3: Subscribe to the podcast for more real conversations around contractor systems, lead generation, profitability, team building, and business growth. PART 3: RESOURCES AND LINKS MENTIONED CONNECT WITH MURIEL TOUATI * Download the first chapter of Muriel’s book The Valuation Gap: https://exit3dstudio.com/the-valuation-gap [https://exit3dstudio.com/the-valuation-gap] * Connect on LinkedIn: https://linkedin.com/in/murieltouati [https://linkedin.com/in/murieltouati] * Exit 3D Studio [https://exit3dstudio.com] CONNECT WITH US AND NEXT STEPS ABOUT THE HOST Shaytoya works alongside her husband Kevin at K&B Communication [www.kandbcom.com]s, a commercial low-voltage contractor serving Nevada and Arizona. Through real-world experiences within their businesses, the Building Better Contractor Businesses Podcast shares honest conversations about systems, marketing, hiring, leadership, workflow, profitability, and building a predictable contractor business. CONNECT WITH US * Podcast: https://kandbcom.com/building-better-contractor-business-podcast/ [https://kandbcom.com/building-better-contractor-business-podcast/] * Join the Building Better Contractor Facebook Group: https://www.facebook.com/share/g/1K64LtaA33/ [https://www.facebook.com/share/g/1K64LtaA33/] * Website: https://buildingbettercontractorbusinesses.com [https://buildingbettercontractorbusinesses.com/] * Email: sbrown@kandbcom.com [sbrown@kandbcom.com] NEXT STEPS Step 1: Join the Building Better Contractor Businesses Facebook group to connect with other contractors looking to build predictable and profitable businesses. Step 2: Share this episode with another contractor who wants better systems, smoother workflow, and a business that does not fully depend on them. Step 3: Subscribe to the podcast for more real conversations around contractor systems, lead generation, profitability, team building, and business growth.