Life & Leadership with Kim Williams
The number of donors giving less than $500 annually dropped by 5 percent in 2024. Large in-person galas and traditional direct mail are declining in effectiveness. But volunteerism is up 7 percent. Monthly giving programs are growing. Corporate social responsibility budgets are increasingly shifting toward employee engagement experiences, not just corporate check-writing. What donors and corporate partners want right now is not just a receipt and a thank-you letter. They want a meaningful connection to the work. Organizations that design giving programs around that desire are seeing dramatically better retention and dramatically stronger relationships. Today, we explore the power of engaged giving.
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