Lost In Found Podcast
In this episode, we explore how photography can transform strategic thinking and why capturing real-life moments leads to richer, more authentic storytelling. Edward Cotton challenges the traditional approach to strategy, where research is often reduced to spreadsheets and data points, by introducing photography as a form of emotional data. He believes that by using visuals to tell stories, strategists can present richer, more authentic insights that connect deeply with both clients and audiences.
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