How to Advertise Your Benefits Like a Retailer, with Kaitlin Quinn

How to Advertise Your Benefits Like a Retailer, with Kaitlin Quinn

Is promoting a healthcare benefit the same as advertising jeans? Not really—and at the same time,  yes. It all comes down to reaching people at the exact moment they need something. And not once they’ve already gotten a procedure done or finished up their shopping for the season.  Kaitlin Quinn [https://www.linkedin.com/in/kaitlin-quinn-22514213/], Head of Enterprise Data and Analytics at Lantern [https://lanterncare.com/], shares how her team uses marketing testing, targeted outreach, and data-driven experimentation to improve benefits engagement, build trust, and connect members with care when it matters most. In this episode, you'll learn: * How targeted benefits communications can significantly increase employee engagement by reaching people when they are most likely to need care * Strategies for using simple marketing experiments to improve benefits awareness without requiring a large analytics team * Why balancing broad awareness campaigns with personalized outreach builds trust and encourages greater benefits utilization Highlights: (00:00) Why "just send another benefits email" doesn't work anymore (00:46) The test Lantern ran to prove targeted marketing works (02:03) What it costs to build a real marketing test (03:56) Lantern's targeted marketing test drove a 20% lift in engagement (05:55) The jeans example that explains healthcare marketing (06:49) Why word of mouth beats every other marketing channel (07:46) The exclusion logic behind every message Lantern sends (10:08) How sacrificing revenue for one test won over skeptical clients (10:51) Envelope colors, subject lines, and other tests any team can run (11:27) Awareness marketing vs conversion marketing, explained (13:21) Why one coworker's story outperforms a company-wide email (14:20) Testing subject lines to see what actually gets opened (15:56) How to tell if your test worked or you just got lucky timing (16:55) A one click poll that tells you if people are engaged (18:05) How Lantern tracks whether word of mouth is actually working (18:30) Why Kaitlin says marketing Lantern is "good for good" (19:46) The halo effect: why even non-users benefit from awareness (20:20) What years in retail marketing taught Kaitlin about healthcare (21:26) Timing outreach around ID cards, deductibles, and open enrollment (22:19) Why you need both awareness marketing and conversion marketing Resources: Nancy Ryerson’s LinkedIn: https://www.linkedin.com/in/nancyryerson/ [https://www.linkedin.com/in/nancyryerson/] Kaitlin Quinn’s LinkedIn: https://www.linkedin.com/in/kaitlin-quinn-22514213/ [https://www.linkedin.com/in/kaitlin-quinn-22514213/] Lantern’s LinkedIn: https://www.linkedin.com/company/lantern-specialty-care/about/ [https://www.linkedin.com/company/lantern-specialty-care/about/]

Why Employees Ignore Great Benefits, with Adrienne Lee-Jones

Navigating healthcare benefits can be confusing, especially when employees need specialized care. Adrienne Lee-Jones [http://linkedin.com/in/adrienne-lee-jones/], Director of Payroll and Benefits at Loomis [https://www.loomis.com/en/], shares her personal experience using Lantern, how concierge-style healthcare support can improve outcomes, and the communication strategies she uses to help employees understand and engage with complex benefits year-round. In this episode, you'll learn: * How personal experience and concierge-style healthcare navigation can help employees feel more confident when making complex care decisions * Strategies for explaining specialized benefits in simple, relatable terms that drive employee understanding and engagement * Creative ways to build year-round benefits awareness through testimonials, wellness initiatives, and open enrollment communications Highlights: (0:00) Meet Adrienne Lee-Jones (1:23) Adrienne's Lantern surgery experience (3:38) The value of compassionate care (6:16) Why dedicated support matters (7:07) Building a year-round benefits strategy (8:49) Communicating cost savings and quality (9:10) Turning employees into benefit champions (10:00) Using testimonials to drive engagement (16:56) Helping employees understand complex benefits (19:05) Real examples that make benefits click (24:49) Reaching employees beyond email (26:26) The rewards and challenges of open enrollment Resources:Nancy Ryerson’s LinkedIn: https://www.linkedin.com/in/nancyryerson/ [https://www.linkedin.com/in/nancyryerson/] Adrienne Lee-Jones’s LinkedIn: http://linkedin.com/in/adrienne-lee-jones/ [http://linkedin.com/in/adrienne-lee-jones/] Loomis’s LinkedIn: https://www.loomis.com/en/ [https://www.loomis.com/en/]

Coming This Summer: Your Open Enrollment Gameplan

Open enrollment season is coming, and we're spending the summer getting ready for it. All season long, we're bringing in guests who've been in the trenches of OE to share what's actually working, what's flopped, and the creative ideas worth stealing. By the time October hits, you'll have a fresh playbook and a lot less dread. Making Healthcare Sustainable will drop new episodes all summer. Follow the show so you don't miss a single guest!

Are Your Benefits Solving the Right Problems? With Omair Ahmed

Most healthcare innovations fail for the same reason: they don't address the underlying incentive misalignment baked into a fee-for-service system. Omair Ahmed [https://www.linkedin.com/in/omair-ahmed/], Principal at Echo Health Ventures [https://www.linkedin.com/company/echo-health-ventures/], explains why solving that problem first is what separates the solutions that actually move the needle from the ones that just add to the vendor stack. In this episode, you'll learn: * Why incentive misalignment and data opacity are the root causes behind most of healthcare's thorniest challenges * How pairing quality analytics with benefit design nudges members toward better decisions and not just better information * Why local networks of high-quality providers outperform traditional center-of-excellence models * What benefits leaders who are early adopters are doing differently to evaluate solutions before they scale Highlights: (00:00) Meet Omair Ahmed (02:07) Centering the patient experience (04:14) Key challenges in healthcare incentives and data transparency (07:00) Distribution and integration matter more than product innovation (09:36) Lessons from public-private partnerships and Medicare innovations (11:07) Why cost, quality, and access don’t have to compete (13:00) Understanding how patients interpret cost signals (15:43) The power of surgical volume and appropriateness in decision-making (16:44) Evaluating ROI for high-cost, high-variability solutions (20:04) Learning from churn and variation across clients (22:38) Network of Excellence vs. legacy Center of Excellence models (25:53) How local care improves adherence and outcomes (27:07) Prioritizing high-impact solutions for employers (30:29) AI, analytics, and culture driving optimism for healthcare innovation  Resources: Nancy Ryerson’s LinkedIn: https://www.linkedin.com/in/nancyryerson/ [https://www.linkedin.com/in/nancyryerson/] Omair Ahmed’s LinkedIn: https://www.linkedin.com/in/omair-ahmed/ [https://www.linkedin.com/in/omair-ahmed/] Echo Health Ventures’ LinkedIn: https://www.linkedin.com/company/echo-health-ventures/ [https://www.linkedin.com/company/echo-health-ventures/]

Design Dictates Disruption with Lee Lewis

Healthcare costs keep rising, but many employers are still approaching benefits the same way they did 20 years ago. And those who are taking a more radical approach might want to consider these three words: design dictates disruption. Lee Lewis [https://www.linkedin.com/in/leewlewis/], Chief Strategy Officer and GM of Medical Solutions at the Health Transformation Alliance [https://www.linkedin.com/company/health-transformation-alliance/], shares a blueprint for getting the lower costs you need while rocking the boat (or pirate ship—tune in to learn more) just the right amount.  In this episode, you'll learn: * How to reduce healthcare disruption through smarter benefit design * Why simplicity helps employees make better healthcare decisions * The ABC framework employers use to strengthen healthcare benefits  Highlights: (00:00) Meet Lee Lewis (01:41) Why employers are embracing healthcare innovation (02:23) How alternative health plans simplify care (05:20) Does innovation always create disruption? (07:09) What makes a modern Center of Excellence work (12:00) Why employees just want "the good doctor" (17:10) The biggest barriers preventing change (19:55) Lee's playbook for improving benefits plans (26:27) Why behavioral health access matters (33:03) Why trust changes healthcare outcomes (35:07) Predictions for the future of employer healthcare Resources: Nancy Ryerson’s LinkedIn: https://www.linkedin.com/in/nancyryerson/ [https://www.linkedin.com/in/nancyryerson/] Lee Lewis’ LinkedIn: https://www.linkedin.com/in/leewlewis/ [https://www.linkedin.com/in/leewlewis/]  Health Transformation Alliance’s LinkedIn: https://www.linkedin.com/company/health-transformation-alliance/ [https://www.linkedin.com/company/health-transformation-alliance/]