Margin For Error: The Story of Entrepreneurs, Investors and Platform Builders
Most founders think PR is about making one phone call or going viral overnight. Lauren Banyar Reich, founder of LBR/PR, has spent ten years proving otherwise. In this episode of Margin for Error, Lauren shares how her agency builds lasting brand credibility through deep storytelling, long-term client relationships, and a proactive approach to media strategy. Lauren opens up about why she left the traditional agency world to create a firm that does great work without burning people out. She breaks down the misconceptions that trip up founders, from expecting instant virality to underestimating the strategy behind a single pitch. She also shares standout client stories, including a construction company that landed a front-page feature leading directly to a new business meeting, and an inclusive fashion brand whose co-founder appeared on CBS News to discuss how Ozempic is reshaping the industry. The conversation also covers two newer initiatives: LBR/PR Women, which supports brands focused on making women's lives better across healthcare, finance, and beyond, and PR in a Box, a done-with-you toolkit that gives startups and small businesses the building blocks to pitch media on their own. Here's what's covered: * The PR misconceptions that keep costing founders time and money * What your brand needs to have in place before pursuing media coverage * Behind the scenes of client wins that turned earned media into real business * Two initiatives expanding access to PR for women-focused brands and startups * The one move you can make this week to start getting on the media's radar
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