START Planning: Getting ROI from Your Digital Marketing with Corey Morris | Marketing Expedition Podcast

Transforming the Way Your Business Monetizes Website Traffic with Garrett Nann | Marketing Expedition Podcast

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners [https://popadpartners.net/], he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for eCommerce and B2C brands, helping businesses maximize their online presence and customer acquisition. Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel [https://smartdatapixel.com/], is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads. With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape. 00:00 - 00:25 " If you're targeting people who are on your website for 15, 20, 30 seconds, who are clicking on your videos and your ads, or your images and your products, and they don't go to the cart and you send them an email saying, Hey, here's 20%. Just, you know, when you have time and you're whatever, but life's busy, here's 20% off your first purchase. We'd love to have you come back. And it's a welcomed message.” — Garrett Nann 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:59 Garrett’s Bio 02:00 - 11:53 Marketing Essentials Moment: Scope of Work for a New Client 11:54 - 13:40 Welcome to the show, Garrett! 13:41 - 16:04 Success Story: E-commerce Client Email Marketing 16:05 - 20:00 Strategy Behind Identifying Website Visitors 20:01 - 24:00 Rising Costs of Google Ads and Data Ownership 24:01 - 27:52 AI in Customer Service 27:53 - 32:22 Case Studies 32:23 - 37:41 Garrett's Journey from Pizza Boxes to Smart Data Pixel 37:42 - 38:12 Reach out to Garrett (https://smartdatapixel.com/ [https://smartdatapixel.com/]) 38:13 - 40:40 The Value of Teaching and Learning 40:41 - 45:41 Recommended Tools and Resources 45:42 - 46:53 Thank you so much, Garrett! Share this podcast, give us a review, and enjoy your marketing journey! 46:54 - 47:40 Join the Marketing Expedition Community today! [https://themarketingexpedition.com/join-today/]   Like what you hear, but need more information? Meet with Rhea Allen [http://peppershock.com/book-rhea/] #WebsiteTraffic #POPAdvertisingPartners #CaseStudies #MarketingEssentialsMoment #ScopeofWork #NewClient #SmartDataPixel #AItools #LeveragingData #FreshMarketingStrategy #MarketingTips #DigitalMarketing #eCommerce ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

START Planning: Getting ROI from Your Digital Marketing with Corey Morris | Marketing Expedition Podcast

Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency [https://voltage.digital/]. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process. 00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris 00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 01:23 About Corey 01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups 07:47 - 10:07 Welcome to the show, Corey! 10:08 - 14:10 Success Story: Global Logistics Firm 14:11 - 19:08 The S.T.A.R.T. Planning Process 19:09 - 21:09 Importance of Strategy in Marketing 21:10 - 25:10 Company Structure and Team Dynamics 25:11 - 26:11 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button [https://peppershock.com/product/hello-audio/]. 26:12 - 28:28 Future Growth and Goals 28:29 - 32:02 Tools and Technology in Marketing 32:03 - 40:48 Ethics of Using AI 40:49 - 45:10 Get in Touch with Corey 45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey! 45:33 - 46:19 Join the Marketing Expedition Community today! [https://themarketingexpedition.com/join-today/]   Like what you hear, but need more information? Meet with Rhea Allen [http://peppershock.com/book-rhea/] #DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Mastering the Art of Follow-Up with Wanda Allen | Marketing Expedition Podcast

Wanda Allen is an international speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25-year corporate career where she held the position of senior vice president for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training in business development, maintaining client relationships, and customer service. She has a strong skill set for developing systems and applied this skill to the follow-up process. What she teaches is tried, tested, and proven.   After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies [https://www.followupsalesstrategies.com/]. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow-up skills. 00:00 - 00:20 "You know, I always say a CRM will change your life and that sounds so dramatic, but it will because when you're using a CRM, you will absolutely close more sales. You'll have stronger relationships, nothing, and I mean nothing slips through the cracks and your stress level lowers. That is how much power is in a CRM.” — Wanda Allen 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 01:55 Wanda’s Bio 01:56 - 07:22 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 3) 07:23 - 09:33 Welcome to the show, Wanda! 09:34 - 13:18 Mindset and Fears in Follow-Up 13:19 - 15:06 Eloquently Persistent Follow-Up 15:07 - 18:14 The Must-Have Tool: CRM (Client Relationship Management) 18:15 - 21:05 Recommended CRMs 21:06 - 22:07 Expanding to Relationship Retention 22:08 - 22:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. [https://peppershock.com/podcast-production/poderific/] 22:44 - 25:19 Handling Being Ignored in Follow-Up 25:20 - 28:17 Using Multiple Follow-Up Methods 28:18 - 31:41 Humanizing Follow-Up Actions 31:42 - 33:54 Speaking Engagements and Future Plans 33:55 - 38:21 Generating Leads through Cold Calling and Referrals 38:22 - 39:58 Accelerating Word of Mouth Referrals 39:59 - 40:26 Reach out to Wanda (https://www.followupsalesstrategies.com/) 40:27 - 42:02 Thank you so much, Wanda! Share this podcast, give us a review, and enjoy your marketing journey! 42:03 - 42:49 Join the Marketing Expedition Community today! [https://themarketingexpedition.com/join-today/]   Like what you hear, but need more information? Meet with Rhea Allen [http://peppershock.com/book-rhea/] #CRM #FollowUp #ClientRelationship #MarketingEssentialsMoment #CustomerService #Entrepreneurs #BrandBuilding #KPIs #ROI #MarketingTips #SalesProcess #LeadGeneration ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Chief Excuse Obliterator: Transforming Workplaces with Larry Mietus | Marketing Expedition Podcast

Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy [https://speakingofstrategy.com/]. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! 00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus 00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:33 Larry’s Background 01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2) 17:33 - 21:04 Welcome to the show, Larry! 21:05 - 23:28 Larry’s Consulting Approach 23:29 - 27:11 Restoring Entrepreneurial Passion 27:12 - 29:47 Consulting Process & Company Culture 29:48 - 32:22 Success Stories 32:23 - 37:38 Marketing Challenges & Awareness 37:39 - 38:15 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. [https://peppershock.com/podcast-production/poderific/] 38:16 - 42:23 Networking & Referral Strategies 42:24 - 46:21 Ideal Clients & Business Fundamentals 46:22 - 50:29 Book Writing Process & Purpose 50:30 - 53:03 Book Marketing Strategies 53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true) 54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey! 55:14 - 56:00 Join the Marketing Expedition Community today! [https://themarketingexpedition.com/join-today/]   Like what you hear, but need more information? Meet with Rhea Allen [http://peppershock.com/book-rhea/] #businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Actionable Strategies for Your Marketing Team with Peter Murphy Lewis | Marketing Expedition Podcast

Peter Murphy Lewis is the founder of StrategicPete.com [StrategicPete.com] and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think. Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success. 00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis 00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:20 Peter’s Bio 01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency 17:27 - 18:57 Welcome to the show, Peter! 18:58 - 20:52 What is a Fractional CMO? 20:53 - 23:38 Transitioning Clients & Team Development 23:39 - 26:15 Case Study: Wildlife Resort Marketing 26:16 - 29:37 Husband-Wife Team Dynamics 29:38 - 33:56 Podcasting & Personal Branding in Healthcare 33:57 - 34:33 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. [https://peppershock.com/podcast-production/poderific/] 34:34 - 37:34 Repurposing PR & Community Engagement 37:35 - 39:54 Book Writing & Intern Development 39:55 - 42:58 Advice for Marketing Students & New Grads 42:59 - 45:09 Ideal Clients & Expanding Services 45:10 - 46:32 Documentary Projects & Storytelling 46:33 - 47:30 Reach out to Peter 47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey! 48:44 - 49:31 Join the Marketing Expedition Community today! [https://themarketingexpedition.com/join-today/]   Like what you hear, but need more information? Meet with Rhea Allen [http://peppershock.com/book-rhea/] #MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.