MarTech Well Done
The InternetRetailing Top500 (Top five hundred) report shows that approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lower percentage. One can consider how the “recommendations” were defined in the study and what was the methodology of collecting this data. However, their great popularity should come as no surprise. According to an Accenture study, 91% (ninety one percent) of consumers say they are more likely to interact with brands that can offer them relevant offers and recommendations. In this episode you will learn: • how to endorse products using product recommendations to make customers compelled to buy them. Research links: The Internet Retailing Top500: https://internetretailing.net/reports/top500-reports/iruk-top500-2019/ Accenture: https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf Monetate: https://www.insiderintelligence.com/content/the-impact-of-product-recommendations Salesforce: https://www.salesforce.com/form/commerce/power-of-personalized-shopping/ Amazon Recommendations: https://www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf This YouTube channel is sponsored by ➡️ https://user.com/en/ ______________________________________ 00:00 Intro 00:57 What exactly are product recommendations and how do they work? 03:35 Include a stage of the customer journey. 06:49 Context is a game changer. 09:04 Test different displaying places. 11:25 Observe closely the effectiveness of product recommendations. 12:35 Stay up to date. 16:30 Outro ______________________________________ #martech #recommendation #marketingprocess #martechwelldone #recommendations #customerexperience #onlinebusiness Music from Uppbeat (free for Creators!): https://uppbeat.io/track/pecan-pie/team-m.?rt=uc-referral https://uppbeat.io/track/wohkeret/mechanism?rt=uc-referral http://www.freepik.com Designed by starline / Freepik
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