Mastering B2B Marketing

Refocusing Your LinkedIn Content For Your ICP | Daniel Murray

In this episode of the Mastering B2B Marketing podcast, Jesus shares his experience of creating content for web developers on LinkedIn instead of his ICP, B2B SaaS marketers, and how it led to his content becoming too technical and losing sight of his goals. With the help of Daniel Murray, Jesus was able to refocus and create content that resonates with his target audience. Tune in to learn how to avoid making the same mistake and create valuable content on LinkedIn for your ICP.

Why Podcast Rebrand

In this episode, Jesus McDonald [https://www.linkedin.com/in/jesus-mcdonald/] shares about real podcast burnout and why he is rebranding the podcast.  Subscribe to the show.

How You Know You Are Doing SEO Well | Alex Boyd

Many B2B companies think they are doing SEO well by having their basic website SEO down like page titles, meta descriptions, image alt tags, links, etc. But it’s way more than that. So how do you know if you are doing SEO well? In this episode, Jesus McDonald brings on Alex Boyd [https://www.linkedin.com/in/alexcboyd/] who is the Founder and CEO of RevenueZen. Alex is a B2B rabble-rouser and growth aficionado based in Portland, OR. His agency, RevenueZen, helps B2B companies grow sustainably and profitably through organic marketing strategies via SEO and LinkedIn.

Why Most Marketing Agencies Don’t Drink Their Own Kool-Aid | Chris Roche

Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that?  In this episode, Jesus brings on Chris Roche [https://www.linkedin.com/in/chrisjroche/] who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing agency.  Roche began his entrepreneurial journey after college, launching a SaaS company to help facilitate the research and communication from high school athletes to college coaches/recruiters. After scaling that company to a successful exit, Roche headed up marketing and sales for Iron Forge - a custom software development shop, scaling their revenues from $250,000 to $3,000,000 in annual sales.  Roche founded Catalyst 12 months ago with the simple goal of taking his unique sales/marketing skill set and working with a small group of B2B SaaS companies.

Why You Need To Get The RFP Right | Ashley Cohen Chandler

As marketers, we always need additional resources and we need to hire outside help. For many, the RFP process is standard practice. But so many things can go wrong with the RFP process and make life miserable for all involved. That is why you need to get the RFP right. In this episode, Jesus brings on Ashley Cohen Chandler, who is a Partner at Tenx4, to dive deep into this topic. Enjoy.