Innovation, Farmers & the Future of Mate

Yerba Mate World Cup

This week, we explore the first-ever Yerba Mate World Cup and why it could transform the industry forever. We also dive into the international business deals helping mate reach new markets, the rise of small artisan brands at Expo Mate 2026, and finish with a deep review of Kalena Tradicional and Suave—two of Argentina’s most intriguing artisan yerbas.

The Ultimate Yerba Mate Guide

From beginner-friendly yerbas to strong favorites for experienced drinkers, we explore the best mate brands for every level, including artisan and organic picks. Plus, we talk about how to properly take care of your bombillas.

Innovation, Farmers & the Future of Mate

Yerba mate is evolving faster than ever. In this episode, we explore a bold new wave of herbal blends redefining tradition, go deep into the reality of the farmers who sustain the industry, and uncover how innovation on the ground is shaping mate’s global future. This isn’t just about a drink anymore — it’s about where it’s going next.

900 days of Yerba Mate

Behind every sip of yerba mate lies a hidden world of extremes. In Misiones, tareferos work long, grueling days harvesting leaves by hand. Nearby, a different movement is emerging—shade-grown yerba mate helping restore theonce-devastated Atlantic Forest. And in contrast to both, Araí novecientos días offers a refined experience, aged for 900 days into a smooth, low-bitter infusion. Together, these stories reveal the tensions shaping yerba mate today. Somos Mateína - your store for all things Yerba Mate [https://www.somosmateina.com/]

Gen Z Is Changing Tea Forever

In this episode, we explore how a new generation is redefining what and how we drink, then head to Uruguay—the world’sbiggest mate consumer—to uncover a culture built around it. From there, we step inside a new mate museum in Buenos Aires,where tradition meets a rapidly changing future. One question ties it all together: can an ancient ritual survive a modern world? #GenZ #YerbaMate #TeaTrends #DrinkCulture #Uruguay #BuenosAires #Wellness