The 90 by 4 Framework for Success

Mastering Team Growth Through Coaching | Coach the Coach

In this episode, I share insights from my "Coach the Coach" program, teaching you how to guide your team effectively by understanding three key elements: what they want, why they want it, and the plan to achieve it. By focusing on trust, accountability, and structured coaching, you’ll not only help your team grow but also strengthen retention and connection. I also dive into the importance of tracking key metrics like appraisals, pipeline, stock, buyers, and marketing activities to ensure consistent performance. Let’s make coaching a game-changer for your business!

The 90 by 4 Framework for Success

Welcome to the Michael Murray Podcast, where I’m all about keeping real estate simple and effective. Today, I’m sharing insights on the fundamentals of growth—mastering the basics through focused practice. You've probably heard it takes 10,000 hours to become a master, and that’s true for real estate too. I’ll walk you through my “90 by 4” framework, which breaks down core skills like prospecting, buyer management, vendor relations, and negotiation into 90-day cycles. This way, you can help your team build the habits they need for lasting success.

The Grand Final Pyramid for Real Estate Success

Over the years, I've been to countless seminars and training sessions, and I’ve come across this idea of how to win a grand final. Picture a pyramid. At the base, we have fundamentals. Now, think about your business. Are the people in it equipped with the right talent, skills, and those core fundamentals? So, when you look at the "How to Win a Grand Final Pyramid," it starts with fundamentals, moves through talent and strategy, and finishes with flair and culture. Just like in sports, when you combine these elements with a high-performance framework, you can win in your market.

The Power of Hiring a Swiss Army Knife

Today, I’m sharing a great tip for both business owners and agents hiring their first team member. I’ve always believed in hiring a "Swiss Army Knife"—someone versatile who knows how to handle everything, from admin to talking with vendors and buyers. These individuals often grow into operational managers, helping you run the business seamlessly. In my experience, hiring internally from roles like reception or sales support leads to the best team managers. They understand the business inside and out, making them invaluable.

Growing Your Business by Growing Your People: Player-Coach vs. Captain-Coach

In this episode of the Michael Murray Podcast, I highlight the key to business growth: growing your people. Whether you’re a player-coach, leading by example, or a captain-coach focused on leadership, intentional growth is crucial. Set 90-day goals, track progress, and make check-ins part of your routine. I also discuss the challenges of hiring managers—leadership can’t be delegated without scale. Understand what your team wants, help them grow, and watch your business thrive.