Midlife Circus
Message the Show [https://www.buzzsprout.com/2611020/fan_mail/new] What does it actually take to start consulting in midlife? Rob and Brent go a layer deeper than their earlier conversation on earning income in your next chapter, breaking down the foundational work most people skip — purpose, product, and market — and the six practical steps to launch your own consulting, advisory, or coaching practice. Drawing from Brent's 20+ years as a consultant and Rob's recent experience building his advisory business, they cover billing rates, marketing, entity structure, and the core mindset shift that changes everything: you are the product. Links, resources, books mentioned: * Join the Midlife Circus Community on Substack [https://community.midlifecircus.fm/] * Follow us: Instagram [https://www.instagram.com/midlifecircus.fm/], LinkedIn [https://www.linkedin.com/company/midlifecircus], Facebook [https://www.facebook.com/profile.php?id=61577574790420], YouTube [https://www.youtube.com/@MidlifeCircus] * Visit Episode Website [https://midlifecircus.fm/episodes/episode-30-a-guide-to-earning-money-as-a-consultant-in-midlife] Topics we are covering in this episode: * The mindset shift from employee to consultant * The difference between consulting, coaching, and advisory work * How to define purpose, product, and market * Path selection — independent, platform, or consulting firm * How to set billing rates and avoid underselling yourself * Marketing materials and digital presence that actually work * Why your first client matters more than the perfect setup
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