2024 Vision

Love Vs. Like

Today Chad and Tron discuss the automotive industry in terms of love and like. What does it look like to love your career in the automotive industry? What does it take for the customer to love their multi thousand dollar purchase versus just liking it? Find out more in today's episode!

2024 Vision

Today Chad and Tron talk about the ins and the outs of our 2024 vision. How are we going to push ourselves internally to execute the outcome we strive for externally?

Value, Affordability, and Controversy

Today Chad and Tron discuss viewers' questions. Today's topics range from sales professional knowledge all the way to price vs. affordability. What expectations do you have for the automotive industry?

Quick vs. Efficient

It is key to acknowledge the bigger picture when selling a vehicle. Is there room for growth? Are there kids riding in the vehicle? How do we elevate the car buying experience to make it into the Wilson Experience? Invest in the customer and they will invest in you.

Going from Good to Great

Today Chad and Tron delve into the transition from good to great as a sales professional through previous career experiences. Cutting a corners is not an option in the car industry. A genuine human is irreplaceable.