He Quit Tech To Chase Motorcycles | MotoMan Podcast # 024

He Quit Tech To Chase Motorcycles | MotoMan Podcast # 024

Greg Tada left software development to chase something far more personal: motorcycles. In this episode of the MotoMan Podcast, Greg joins MotoMan at ArtCenter to tell the story of how he went from working in tech to designing motorcycles for some of the most important brands in the industry, including Kawasaki, Indian Motorcycle, Piaggio, Aprilia, and Moto Guzzi. This conversation covers the moment motorcycles took over Greg’s life, why motorcycle design is different from car design, what it took to help relaunch Indian Motorcycle, why brand heritage matters, and why some mechanical details should never be cut — even when the accountants would love to remove them. They also get into ArtCenter, the brutal hours behind creative work, designing across cultures, why bike studios can feel like startups, and what it means to be a true guardian of a brand. CHAPTERS: 00:00 - Greg Tada: Guardian of the Brand 01:05 - Countach, Tank Engines, and a Very Different Podcast Set 02:21 - The Motorcycle Designer Who’s Been Everywhere 03:01 - Do You Have to Ride to Design a Great Bike? 04:00 - The Kid Who Wasn’t Supposed to Ride 05:00 - Software Paid the Bills, But It Wasn’t the Dream 06:03 - Parents, Pressure, and the Path He Had to Find 08:48 - The Mini Bike Moment That Changed Everything 10:08 - Quitting Software and Chasing Design in Detroit 12:31 - Why Bike Studios Feel Like Beautiful Chaos 14:12 - ArtCenter Outcasts and Learning to Draw Loose 16:00 - Detroit Wasn’t It, So ArtCenter Became the Move 17:23 - When Car Designers Cross Over to Bikes 19:13 - Bringing Indian Back Without Making It Fake 22:04 - 23 Months to Bring a Legend Back to the Road 25:09 - Why the Boring Projects Might Be the Hardest 27:01 - Kawasaki, Japan, and the Mohawk “Design Decision” 30:35 - The Brutal Hours Behind Creative Work 33:03 - Great Ideas Are Easy; Production Is the Fight 36:14 - 911s, Sport Bikes, Aero, and the Rules Closing In 39:18 - Moto Guzzi, Aprilia, and the Soul You Can’t Cut Out 43:18 - Roommates, Parents, Mentors, and the Price of Getting There 47:09 - Why Designers Can’t Stop Learning 49:05 - The Guest Who Changed How MotoMan Sees Motorcycle Design #MotoManPodcast #GregTada #MotorcycleDesign #MotoGuzzi #IndianMotorcycle #ArtCenter #Aprilla #Piaggio For driving adventures & car reviews, before sure to visit us @ https://www.youtube.com/@MMTVCars [https://www.youtube.com/@MMTVCars] Download the MotoManTV Podcast @ https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387 [https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387] https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt [https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt] https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast [https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast] Connect with our Short Form content here: https://www.instagram.com/motomantv/ https://x.com/MotoManTV [https://x.com/MotoManTV] https://www.tiktok.com/@themotomantv http://www.YouTube.com/@MMTVPodcastShorts [http://www.YouTube.com/@MMTVPodcastShorts] http://www.YouTube.com/@MMTVPodcastClips [http://www.YouTube.com/@MMTVPodcastClips] http://www.YouTube.com/@MMTVCarsShorts [http://www.YouTube.com/@MMTVCarsShorts] http://www.YouTube.com/@MMTVCarsClips [http://www.YouTube.com/@MMTVCarsClips] Help us grow the show! If you enjoyed this deep dive into the "grind" of motorsport, please Subscribe and Share this episode on Reddit. If you’re listening on a podcast platform, leave us a written review and tell us who your favorite guest has been.

Why AMG Bought This Secret EV Tech | MotoMan Podcast # 023

What happens when a university engineering project completely upends the power dynamics of the world's most elite supercar manufacturers? In this episode of the MotoMan Podcast, we meet Dr. Tim Woolmer, the CTO and Founder of YASA Motors. Long before the automotive establishment fully embraced electrification, Woolmer engineered a radical departure from traditional propulsion: the axial flux "pancake" motor. By rewriting the core physics of electric motor topology, YASA managed to strip away 80% of necessary iron, delivering an astonishing three-to-one power-to-weight advantage over industry-standard radial machines. It is the exact breakthrough technology quietly weaponized inside the apex hyper-hybrids of Koenigsegg, Ferrari and Lamborghini—and it is now stepping directly into mainline production as the core architecture of the upcoming 2027 Mercedes-AMG GT 4-Door. Filmed on-site at YASA’s Oxford headquarters, this episode is a technical & narrative deep-dive into the realities of automotive disruption. We trace the journey from a crude 2006 PhD prototype to navigating tight venture funding rounds, partnering with Jaguar on the legendary C-X75 concept, and eventually executing a full corporate acquisition by Mercedes-Benz. Chapters 00:00:00 - The Future of Italian Exotics Started in Oxford 00:01:26 - A Quick Note on the Vault Episode 00:02:11 - The Pancake Motor That Stopped the Room 00:03:04 - Why YASA Had to Exist 00:03:48 - Radial Motors, Axial Motors, and the Big Difference 00:04:37 - The Tiny Stator With 250 Horsepower 00:05:38 - How a Smaller Motor Makes Way More Power 00:08:58 - Motor Number One: The Oxford PhD Prototype 00:10:04 - Building an EV Startup Before EVs Were Obvious 00:12:03 - The Jaguar C-X75 Moment That Proved It Could Work 00:13:16 - The Hard, Messy Reality of a University Startup 00:15:30 - From ‘I’ to ‘We’: Growing the YASA Team 00:16:17 - The Car Guy Who Was Really an Electric-Car Guy 00:19:04 - Batteries, Motors, Roads, and the Path He Chose 00:21:01 - Morgan, Hydrogen, and the Project That Forced Real Progress 00:23:59 - The Material Constraint That Sparked the Breakthrough 00:26:53 - The Grid Problem Nobody Can Ignore 00:29:28 - Help Grow the Motoman Podcast 00:30:13 - Yes, These Motors Are in Ferraris 00:32:25 - So Where Does Mercedes Fit In? 00:34:30 - Mercedes Didn’t Just Buy Today’s Motor 00:35:13 - Two Generations Ahead and Still Moving Fast 00:36:22 - Inside the Oxford Factory Making the Future 00:39:20 - Ferrari, Mercedes, and the Non-Compete Dance 00:40:47 - Why New Car Tech Has to Enter at the Top 00:43:32 - Aerospace, Patents, and the Moat Around YASA 00:46:10 - Patents Matter, but Speed Matters More 00:47:40 - The Next EV Leap: Moving the Motors 00:49:42 - Why EVs Need to Get More Interesting 00:52:43 - Could This Reach Everyday Mercedes Models? 00:53:59 - DNA, Team, Luck, and the Formula Behind YASA #YASAMotors #MercedesAMG #Ferrari #AxialFlux #EVTech #AutomotiveEngineering #Koenigsegg #Lamborghini #MotoManPodcast For driving adventures & car reviews, before sure to visit us @ https://www.youtube.com/@MMTVCars [https://www.youtube.com/@MMTVCars] Download the MotoManTV Podcast @ https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387 [https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387] https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt [https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt] https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast [https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast] Connect with our Short Form content here: https://www.instagram.com/motomantv/ https://x.com/MotoManTV [https://x.com/MotoManTV] https://www.tiktok.com/@themotomantv http://www.YouTube.com/@MMTVPodcastShorts [http://www.YouTube.com/@MMTVPodcastShorts] http://www.YouTube.com/@MMTVPodcastClips [http://www.YouTube.com/@MMTVPodcastClips] http://www.YouTube.com/@MMTVCarsShorts [http://www.YouTube.com/@MMTVCarsShorts] http://www.YouTube.com/@MMTVCarsClips [http://www.YouTube.com/@MMTVCarsClips] Help us grow the show! If you enjoyed this deep dive into the "grind" of motorsport, please Subscribe and Share this episode on Reddit. If you’re listening on a podcast platform, leave us a written review and tell us who your favorite guest has been.

How A Homeless Kid Cracked The Game • Read Choi | MotoMan Podcast # 022

What happens when you apply the brutal discipline of elite military training and the high-stakes pressure of a two-Michelin-star kitchen to the wild west of the modern digital algorithm? In a total departure from our usual deep dives with the key people shaping the car, tech, racing or business worlds, this episode MotoMan sits down with digital creator Read Choi for a raw, unscripted peer-to-peer conversation. Far removed from horse-power metrics, standard car reviews, or corporate strategy, this discussion pulls back the curtain on the actual human cost of modern media execution, the reality of creative burnout, and the shared foundation of faith and friendship that keeps two creators grounded in a hyper-paced digital world. Read details his staggering trajectory—navigating homelessness at age 17 to thriving within UC Berkeley’s honors program and Navy training—before quietly rewriting the playbook on audience attention metrics and short-form video architecture. This is an look inside the engine room of modern digital media, engineered for those who study execution and personal sovereignty. Chapters: 00:00:00 - Intro to Read Choi and Turning Chaos Into a Playbook 00:01:17 - Why Read Is Here: Shorts, Friendship, and No Car Talk 00:02:40 - The Cigar Lounge Meeting That Started Everything 00:06:43 - Cigars, Faith, and Real Conversations 00:09:20 - Dream Meetings, Planning Meetings, and Life Structure 00:13:16 - Read Choi’s Story: Upbringing, Survival, and Urgency 00:17:44 - Community College, UC Berkeley, and Building Work Ethic 00:20:16 - Michelin-Star Kitchens and the Advantage of Hard Work 00:22:50 - Military, Brotherhood, and Finding Purpose 00:26:46 - Leaving the Military and Finding TikTok During Covid 00:29:20 - Modeling, Cooking, and Learning Skills Under Pressure 00:30:14 - Delta Wings, Pilot Cards, and Friendship Tangents 00:33:15 - How to Support the Show 00:34:06 - TikTok, Forrest Jones, and Seeing the Code Early 00:35:59 - Studying Viral Content and Posting Five Times a Day 00:37:24 - The Creator’s Dilemma and the Myth of Work-Life Balance 00:39:38 - Control, Freedom, and the Screw-You Mentality 00:42:20 - Boundaries, Clarity, and What It Means to Stay 00:45:39 - The Photo Coronation and Showing Up for Friends 00:50:49 - Short-Form Strategy and the Business of Content 00:53:34 - Acting, Networking, and What Comes Next 00:55:32 - Read’s Three Keys to Success 00:59:20 - Easter Sunday, Cigars, and the Friendship That Defines Them #MotoManPodcast #ReadChoi #ContentStrategy #CreatorEconomy #Mindset #SOP #Faith #HangarChat #ShortFormVideo #PersonalSovereignty For driving adventures & car reviews, before sure to visit us @ https://www.youtube.com/@MMTVCars [https://www.youtube.com/@MMTVCars] Download the MotoManTV Podcast @ https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387 [https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387] https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt [https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt] https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast [https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast] Connect with our Short Form content here: https://www.instagram.com/motomantv/ https://x.com/MotoManTV [https://x.com/MotoManTV] https://www.tiktok.com/@themotomantv http://www.YouTube.com/@MMTVPodcastShorts [http://www.YouTube.com/@MMTVPodcastShorts] http://www.YouTube.com/@MMTVPodcastClips [http://www.YouTube.com/@MMTVPodcastClips] http://www.YouTube.com/@MMTVCarsShorts [http://www.YouTube.com/@MMTVCarsShorts] http://www.YouTube.com/@MMTVCarsClips [http://www.YouTube.com/@MMTVCarsClips] Help us grow the show! If you enjoyed this deep dive into the "grind" of motorsport, please Subscribe and Share this episode on Reddit. If you’re listening on a podcast platform, leave us a written review and tell us who your favorite guest has been.

The Ex-Tesla Executive Building the EV Porsche Refuses to Make | MotoMan Podcast # 021

What happens when you take the collective genius behind Tesla, Lucid, and BYD, and use it to build an EV that completely rejects Silicon Valley tech bloat? In this episode of The MotoMan Podcast, we sit down with Mark Tapscott, co-founder of the radical new British automotive startup, Longbow. Mark shares his incredible journey through the EV revolution—from early days spent as Elon Musk's chauffeur and launching the Model S in the UK, to building out Lucid Europe from scratch and setting up operations for BYD in the Middle East. Now, he’s putting all that insider knowledge into a vehicle that completely defies industry trends. Longbow’s debut vehicle is a raw, lightweight, 1,000-pound speedster with no roof, no screens, and a strict promise that the brand will never build an SUV. Episode Chapters: 00:00:00 - Intro to Longbow and the Driver-First EV Mission 00:01:07 - What Longbow Means 00:02:32 - The Speedster: No Screen, No Roof, and Only 150 Cars 00:03:19 - Meet the Founders and the Startup Behind Longbow 00:05:11 - From Design Engineering to the Philips Lesson 00:08:51 - Leaving Lighting Design and Finding Cars Again 00:10:10 - Brands Hatch, Lotus Elise, and Learning Race Cars 00:13:28 - Race Components, Free Labor, and Starting a Team 00:16:03 - The Tesla Roadster Moment That Changed Everything 00:20:45 - Cars & Coffee, First Impressions, and the Longbow Prototype 00:23:50 - Designing the Coupe and Building Longbow Differently 00:26:01 - Launching Tesla Model S in the UK 00:28:19 - Elon, Early Tesla, and the Motorcycle Question 00:30:15 - Model 3, UK EV Incentives, and Leaving Tesla 00:33:15 - Wallbox, Hyundai, and the Pull of Early-Stage Startups 00:39:16 - Building Lucid Europe From Zero 00:45:45 - Lucid, Saudi Arabia, and Smart Money in the Middle East 00:47:50 - Tesla, BYD, and the Chinese EV Challenge 00:52:34 - Why Modern Cars Are Built Around Features Nobody Asked For 00:55:18 - Why Longbow Had to Exist 00:58:06 - Funding Longbow and Proving the First Lightweight Prototype 00:59:42 - The Step-by-Step Plan for Building a Car Company 01:00:53 - Longbow's Platform Strategy and the No-SUV Promise 01:03:04 - Going After Porsche, Corvette, and the Practical Sports Car 01:05:17 - Why Legacy Brands Struggle With Electric Sports Cars 01:06:58 - Listening to Customers and Keeping the Car Simple 01:09:25 - Chassis, Dynamics, and the Road-Car Philosophy 01:12:18 - The Spreadsheet Behind Longbow's Business Case 01:14:33 - Hand-Built in the UK and Assembling the Best Components 01:17:21 - Motors, Batteries, and the Lightweight EV Technology Stack 01:21:02 - The Decentralized Team and Working With the UK Government 01:23:40 - The Three Forces Behind Mark's Success 01:26:03 - Tesla Lessons, Fast Decisions, and Trust 01:28:07 - Neurodiversity, Co-Founders, and Driving Into the Smoke 01:29:07 - Final Thoughts and the Canyon Drive Challenge #MotoManTV #MotoManTVPodcast #MotoMan #Longbow #LongbowSpeedster #ElectricSportsCar #DriverFocused #Tesla #LucidMotors #BYD #ElonMusk #SiliconValley #EVRevolution #CarPodcast #SportsCars #PureDriving #TeslaRoadster For driving adventures & car reviews, before sure to visit us @ https://www.youtube.com/@MMTVCars [https://www.youtube.com/@MMTVCars] Download the MotoManTV Podcast @ https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387 [https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387] https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt [https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt] https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast [https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast] Connect with our Short Form content here: https://www.instagram.com/motomantv/ https://x.com/MotoManTV [https://x.com/MotoManTV] https://www.tiktok.com/@themotomantv http://www.YouTube.com/@MMTVPodcastShorts [http://www.YouTube.com/@MMTVPodcastShorts] http://www.YouTube.com/@MMTVPodcastClips [http://www.YouTube.com/@MMTVPodcastClips] http://www.YouTube.com/@MMTVCarsShorts [http://www.YouTube.com/@MMTVCarsShorts] http://www.YouTube.com/@MMTVCarsClips [http://www.YouTube.com/@MMTVCarsClips] Help us grow the show! If you enjoyed this deep dive into the "grind" of motorsport, please Subscribe and Share this episode on Reddit. If you’re listening on a podcast platform, leave us a written review and tell us who your favorite guest has been.

They Wanted to Cancel the Tundra. This Man Stopped Them.

In this exclusive vault episode of the MotoMan Podcast, MotoMan goes behind the scenes at Toyota’s North American R&D center with legendary former Chief Engineer Mike Sweers. Before his recent retirement, Sweers was the driving force responsible for the engineering DNA of Toyota’s entire body-on-frame lineup. But it almost didn’t happen. In this career-spanning deep dive, Sweers uncovers the hidden corporate battles required to keep the Tundra and Sequoia alive when leadership in Japan was ready to pull the plug. From his gritty beginnings on a Michigan farm to surviving the collapsing "graveyard" era of 1980s Detroit manufacturing at GM and Chrysler, Sweers shares raw, unvetted lessons on leadership, cost-cutting, and institutional friction. He also issues a sharp warning about the modern automotive industry: the traditional 15-year pace of change has completely collapsed into chaos, and rushing unvetted technology to customers is a dangerous game. If you want to understand how modern trucks are actually built, how multi-billion-dollar platform strategies are executed, and why Toyota engineers take every single part personally, this is a masterclass you cannot afford to miss. Chapters: 00:00:00 - The Guy Behind Toyota's Truck Decisions 00:01:11 - Why This Old Episode Still Matters 00:02:46 - Farm Kid, Truck Guy, Japanese Pickup Legend 00:04:29 - The Award That Turned Problem-Solving Into a Career 00:07:17 - Picking the School That Could Get Him the Job 00:09:21 - AMC Obsession and a Fake Detroit Cop Matador 00:13:02 - Oldsmobile, 92 Cars an Hour, and the Factory Floor 00:17:13 - The Worst Job That Taught the Best Lesson 00:20:43 - When GM Swung the Pendulum Too Far 00:24:48 - Quad Fours, Chassis Work, and a Messy GM Exit 00:28:06 - How Boring Seats Became His Best Engineering Class 00:31:46 - Chrysler Chaos, Big Egos, and AMC's Secret Weapon 00:35:56 - Iacocca, Cigars, and the Imperial That Never Happened 00:40:03 - Trying to Build Sports Cars Out of K-Cars 00:42:57 - The Toyota Phone Call That Changed Everything 00:46:46 - Toyota R&D Before It Had Structure 00:50:04 - The Camry-to-Tacoma Path Begins 00:51:15 - Why American Trucks Had to Be Designed in America 00:52:54 - The Mud Test That Created an Off Switch 00:54:47 - Go Where Truck People Actually Use the Truc 00:55:52 - How Complaining About Tundra Became His Job 00:58:29 - The Business Case That Saved Tundra and Sequoia 01:02:57 - The Chess Move: Three Platforms Into One 01:04:10 - Why Toyota Engineers Take Every Part Personally 01:07:52 - Teams, Longevity, and Always Learning 01:10:59 - Technology Is Moving Faster Than Customers Can Pay For 01:12:27 - Marty McFly's Tacoma and the Perfect Ending #ToyotaTundra #ChiefEngineer #TruckEngineering #AutomotiveHistory #ToyotaTacoma #DetroitMuscle #CarDesign #ToyotaSequoia #InsideTheIndustry #MotoManPodcast For driving adventures & car reviews, before sure to visit us @ https://www.youtube.com/@MMTVCars [https://www.youtube.com/@MMTVCars] Download the MotoManTV Podcast @ https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387 [https://podcasts.apple.com/us/podcast/motomantv-podcast/id1836304387] https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt [https://open.spotify.com/show/0V4AKzLYrZc6rNCF23kwOt] https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast [https://music.amazon.com/podcasts/90ba9b31-fe69-4baf-817d-cb3816a33c21/motomantv-podcast] Connect with our Short Form content here: https://www.instagram.com/motomantv/ https://x.com/MotoManTV [https://x.com/MotoManTV] https://www.tiktok.com/@themotomantv http://www.YouTube.com/@MMTVPodcastShorts [http://www.YouTube.com/@MMTVPodcastShorts] http://www.YouTube.com/@MMTVPodcastClips [http://www.YouTube.com/@MMTVPodcastClips] http://www.YouTube.com/@MMTVCarsShorts [http://www.YouTube.com/@MMTVCarsShorts] http://www.YouTube.com/@MMTVCarsClips [http://www.YouTube.com/@MMTVCarsClips] Help us grow the show! If you enjoyed this deep dive into the "grind" of motorsport, please Subscribe and Share this episode on Reddit. If you’re listening on a podcast platform, leave us a written review and tell us who your favorite guest has been.