MSP To The Future

We Need to Talk About Frogs

9 min · 1 jun 2026
aflevering We Need to Talk About Frogs artwork

Beschrijving

There’s a reason I’m talking about frogs this week…And no—it’s not what you think. Years ago, I came across an idea that sounded ridiculous at first. But the more I paid attention…the more I started seeing it everywhere. Especially in MSPs. And it explains why some grow…while others spin their wheels. Don’t miss this one. Hit play…and let’s take your MSP to the future.

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aflevering 8 Prospecting Truths MSPs Ignore (What I Learned from the Queen of Cold Calling) artwork

8 Prospecting Truths MSPs Ignore (What I Learned from the Queen of Cold Calling)

Most MSPs don’t have a prospecting problem… They’re just ignoring the truths that actually make it work. They’ve convinced themselves: “No one answers.” “Decision-makers are too busy.” “Cold calling doesn’t work.” And those beliefs are exactly why their pipeline is inconsistent… and their growth feels stuck. After building a seven-figure MSP—and learning directly from my mentor, Wendy Weiss—I came face-to-face with 8 simple truths about prospecting… Truths most MSPs ignore. And once you understand them, getting conversations, appointments, and new clients becomes a whole lot easier. If you’re tired of waiting on referrals and want a more predictable way to grow your MSP…this episode will change how you think about prospecting. Hit play…and let’s take your MSP to the future.

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