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Over Never Mind The Adverts
The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
Stormzy's McDonald's campaign, the multiplier effect and consciousness
This episode Jon and Orlando are delving into "The Multiplier Effect" report from WARC [https://www.warc.com/the-multiplier-effect] and how McDonald's latest campaign with Stormzy exemplifies the findings from the report. It may also be the only time in history two people have discussed Stormzy, consciousness and Renault Clio's while drinking Cockburn's fortified wine. Timestamps * 00:00 - Intro * 00:49 - The news - the multiplier effect * 07:39 - Ad of the week * 12:41 - Drinks trolley * 16:06 - Break for the ads * 23:05 - Name that ad
The "death" of Liquid Death in the UK and a belated Super Bowl ad review
Jon and Orlando are back for a third "one-off special" in a row, this time talking about their favourite Super Bowl ads. With a dash of personal preference and a dusting of System1 testing scores, the duo pick the standout performers of this year's big game. Soft drinks veteran Jon gives his two cents on Liquid Death has exiting the UK market and is tested hard in the latest round of "Name that ad". Timestamps: * 00:00 Intro * 00:49 The news - Liquid Death exits UK market * 05:25 The news - Nike comeback * 11:14 Super Bowl ads * 11:46 Liquid Death ad * 14:42 Hellman's * 15:49 WeatherTech * 18:21 Stella Artois * 20:32 NFL * 22:52 Lays * 25:05 Budweiser * 26:18 Pfizer * 30:26 Drinks Trolley * 33:10 Break from the ads * 39:16 Name that ad * 43:00 Outro
TikTok Ban, Dubonnet and New Years Resolutions
The dynamic duo are back to discuss TikTok's recent Supreme Court ruling, analyze Yorkshire Tea's latest advertisement featuring Sarah Lancashire, and share their thoughts on vintage advertising while sampling the Queen's favorite cocktail, Dubonnet. The fan favourite "Name That Ad" segment makes a return, where Jon tries to guess an iconic commercial directed by Ridley Scott. The episode concludes with a discussion about New Year's resolutions and the importance of energy and consistency in creative work. Timestamps: 00:00 - Intro 00:47 - The news 06:05 - Ad of the week: Yorkshire Tea 09:26 - Drinks trolley 16:18 - Break from the ads 23:12 - Name that Ad
The Christmas Special: festive ads, Orlando's stocking fillers and a challenging "name that ad"
Orlando and Jon are back for a one-off episode of Never Mind the Adverts. The duo talk festive ads (including that Coke AI one), Orlando's favourite (advertising themed) stocking fillers and he stumps Jon with a rather challenging "name that ad" segment. Be warned: festive alcoholic drinks were consumed in this episode. Timestamps 00:00 - Intro 00:45 - The news 03:28 - Orlando’s Christmas Stocking Fillers 08:41 - Drinks trolley 12:13 - Review of the 2024 Christmas Ads 16:20 - A break from the ads 20:38 - Name that ad
Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term? Timestamps * 00:00 Intro * 00:50 News * 10:59 Ad of the week * 13:54 Break from the commercials * 18:18 Name that brand * 24:41 Outro
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