Omnivision

Cross-Channel Targeting and Measurement with AdOmni + LiveRamp Episode 1

36 min · 16 sep 2025
aflevering Cross-Channel Targeting and Measurement with AdOmni + LiveRamp Episode 1 artwork

Beschrijving

In Episode 1 of AdOmni’s new Omnivision podcast, Jonathan Gudai welcomes Lisa Cramer and Lorenzo Mah from LiveRamp to explore how identity, clean room technology, and cross-channel measurement are transforming modern marketing. Together, they unpack myths around digital out-of-home (DOOH), explain how RampID powers smarter retargeting across CTV, mobile, and real-world screens, and share how brands can unify fragmented data to drive stronger campaign performance. From e-commerce to mobile apps to Amazon attribution, this conversation highlights the future of omnichannel advertising and the role LiveRamp plays in connecting the pipes that make it possible.

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Omnivision community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar.

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

2 afleveringen