One Knight in Product

Martin Eriksson is the co-founder of Mind the Product, and co-author of the "Product Leadership" book. Martin has worked with a multitude of companies and has been heavily involved in the VC side of product management. These days, he's advising and coaching companies as well as trying to help us all make good decisions by writing a new book, "The Decision Stack", alongside its supporting website. Episode highlights: 1. The vast majority of company employees don't know what their company strategy is... It's important for everyone in the company to be aligned on what's important, where the company's going and how they're going to get there. It's crucial for product and business leaders to do the work; both to create a vision and strategy and to share it with everyone who is needed to execute it. 2. ... but, worse still, the vast majority of companies don't even have a strategy to speak of Strategy is about making a coherent set of choices about how we're going to achieve our goals or make our company vision real. But, too many companies have fluffy, vague vision statements that could mean anything, and leaders who want to do everything all at once and don't want to make choices. This limits their ability to actually achieve anything. 3. It's hard to create a product strategy if you don't have a company strategy, but you should do it anyway A product strategy should support the company strategy and vision but, if there's no company strategy or vision, it's hard to create or defend such a strategy. On the other hand, you should still do the work to create one; either you'll get to go and execute the strategy or you'll have a straw man proposal to provoke further discussion around what the strategy should be. 4. A lot of product people are pretty bad at strategy, and we need to get better Back in the day, a lot of product managers were expected to write specifications and get stuff done. They weren't even expected to be strategic, and many still aren't to this day. These skills are learnable; product people need to do their best to up their game, and company leaders need to get more comfortable both delegating responsibility and coaching their employees to have these skills. 5. The answer is not "Founder mode" "Founder mode" can be used to justify just about any behaviour, invites "hero syndrome" and can lead to micromanagement and single points of failure. Good leaders absolutely need to be deeply involved in their business, but this should not be at the expense of creating strong, aligned teams that can take many day-to-day decisions without them. Contact Martin * You can catch up with Martin on LinkedIn: https://www.linkedin.com/in/martineriksson [https://www.linkedin.com/in/martineriksson] * You can also check his website: https://martineriksson.com [https://martineriksson.com] * Keep up-to-date with The Decision Stack: https://www.thedecisionstack.com/ [https://www.thedecisionstack.com/]

Martijn Versteeg is the founder of Group Effort, an organisation that fosters connections & facilitates the growth of scale-up leaders through peer groups, offsites and workshops. His hot take? That product people should stop looking for the "golden nugget" of knowledge. Martijn argues that instead of seeking a single breakthrough insight, product managers should focus on consistent iteration and learning through small, incremental steps. Find Martijn on LinkedIn [https://www.linkedin.com/in/versteeg/] or check out Group Effort [https://groupeffort.nl/]. Also, remember to check out the conference that he's organising, and we'll both be speaking at: Product Mastery Conference [https://productmasteryconference.com/] If you'd like to appear on Hot Takes, please grab a time [https://www.oneknightinproduct.com/hot]!

Martijn Moret is the founder of DataSquirrel.ai [https://datasquirrel.ai/], a company focused on leveraging AI to humanise and simplify data analysis for product managers and non-tech managers. His hot take? Most product managers neglect data—not because they dislike it, but due to a lack of time and skills, which can lead to wrong priorities and poor decision-making. He also highlights the current limitations of AI in data analysis, emphasising that while AI accelerates workflows, it still requires human oversight for reliable outcomes. Find Martijn on LinkedIn [https://www.linkedin.com/in/martijnmoret/] or check out DataSquirrel.ai [https://datasquirrel.ai/]. If you'd like to appear on Hot Takes, please grab a time [https://www.oneknightinproduct.com/hot]!

🎄 Deck the Halls with Go-To-Market! 🎄 I spoke with Maja Voje for a convivial Christmas chat about all things product and growth. We discussed: * 2024 Retrospectives and 2025 Predictions * Product Management and Go-To-Market Strategies * AI in Workflows and Whether Product Management is Dead 💀 * LinkedIn Growth Strategies * Balancing Opportunities and When To Say No * Networking and Community Building This is the audio of that conversation, but you can see us both (complete with Christmas hats!) on YouTube: https://www.youtube.com/live/XdjiVO-gXOg?si=XM1wQs-QwP6lx_rr [https://www.youtube.com/live/XdjiVO-gXOg?si=XM1wQs-QwP6lx_rr]   Check out my appearance on Maja's podcast: https://www.youtube.com/watch?v=f6kip2mtuyE [https://www.youtube.com/watch?v=f6kip2mtuyE] ... and Maja's previous appearance on my podcast: https://www.oneknightinproduct.com/maja-voje [https://www.oneknightinproduct.com/maja-voje]   Merry Christmas/Happy Holidays to you all!

Adam Dille is the SVP of Product Engineering at Quantum Metric [https://www.quantummetric.com/], a company specialising in experience analytics for some of the world's biggest brands. Despite his engineering roots, Adam's relentless curiosity about the WHY behind building products led him to embrace product thinking and how to build products better. His hot take? The traditional product trio - PM, design, and engineering - isn't enough anymore. He advocates for transforming the trio into a square by adding a customer-facing, "operational" team member. This person, deeply connected to customer needs and speaking to customers every day, can help to bridge the gap between the product team and the customer and enable stronger customer focus and faster iteration cycles. Find Adam on LinkedIn [https://www.linkedin.com/in/adamdille/] or check out Quantum Metric [https://www.quantummetric.com/]. If you'd like to appear on Hot Takes, please grab a time [https://www.oneknightinproduct.com/hot]!