Our Lives With Bots
Why does your version of ChatGPT tell you lies, but others' ChatGPT tells them the truth - for the same prompt? In other words, what is personalization in LLMs, and why should you care about it? Hint: it's much more opaque than customizing your chatbot in your custom prompt settings, and potentially much more harmful. Also, any LLM you use (ChatGPT, Gemini, Claude) does automatic personalization behind the scenes. According to our expert, Dr. Angelina Wang [https://angelina-wang.github.io/] (https://angelina-wang.github.io/), an assistant professor at Cornell Tech in computer science, personalization might mean that your chatbot tells you things that aren't true (meanwhile, the same model used by your friend tells them the truth). It all comes down to how your LLM has personalized itself to you, insidiously, behind the scenes. What you've told it and talked to it about in prior conversations might just be filtering into its responses to you while prepping for an exam or a major shareholder meeting, leading to incorrect information, misleading outputs, or dangerous suggestions. Here's the breakdown for this episode: # What is personalization in LLMs? 00:00 Introduction to our guest, Dr. Angelina Wang 01:11 What is personalization in LLMs, and why should we care about it? 02:10 How does personalization work? A link back to recommender systems and the data they collect about you # Research on the benefits and harms of personalization and customization in LLMs 03:25 Are there different groups of people that chatbots treat differently? 06:00 What are the profitable benefits of personalization in LLMs? 06:27 How does personalization tie into differential model performance? The failure of personalization on science test benchmarks # Personalization leads to inaccuracy and misinformation for different groups 09:06 Is there any way to rectify the model performance and disparate harm impacts of personalization in LLMs? 11:57 Which is more powerful in terms of impacts to model behavior: personalization or customization? ChatGPT forgets your name # What people do and do not want from LLM personalization 15:35 What do different people want from personalization? Do you want your LLM to respond to you based on your race or gender, personal info or business skills? 18:34 Personalizing by culture and values (what LLMs know about you is kind of…creepy) 23:04 What to do when your LLM is stuck on the old version of you (can personalization be updated?) # What do we need to know about personalization in LLMs? 25:40 What should designers, companies, and users do about personalization and its potential side effects? - This is Our Lives With Bots, the show where we ask important, timely questions about what it means to live with our bot counterparts. From time to time, we also dive deep into what an AI future might look like for us. Sometimes we agree, sometimes we spiral, but we always go deep. Rose and Angy [https://ourliveswithbots.com/about/]are psychologists with degrees in psychology, artificial intelligence, and ethics. They have conducted research in human-AI interaction and created this podcast to make information about AI accessible to you. You can learn more about us at ourliveswithbots.com [http://ourliveswithbots.com]. - Links to Angelina’s work: The Inadequacy of Offline LLM Evaluations: A Need to Account for Personalization in Model Behavior [https://arxiv.org/abs/2509.19364] Personalization Double Binds: When User Preferences Meet Group-Based Chatbot Behaviors [https://angelina-wang.github.io/files/chatbot_personalization.pdf]
26 afleveringen
Reacties
0Wees de eerste die een reactie plaatst
Meld je nu aan en word lid van de Our Lives With Bots community!