Branding the unspeakable...

The Live Landscape for 2022 & Beyond.

In this episode live from The Ministry, SE London we talk about the excitement artists, events organisers, and venues have around mapping out killer schedules packed with incredible experiences across the next 18 months and beyond. Joined by, Owen Kent, Head of Events at Raymond Gubbay, a division of Sony Music, Suzanne Bayliss, Festival Director at Vision Nine Group, Creative Director Nick Jekyll, and hosted by Paradise Talks and Soho Radio presenter, Emma Bartholomew. Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

A Dive into Low & No Branding with Caleño Drinks Founder, Ellie Webb

Today we’re having a power brief one-to-one with the founder of one of the most exciting and acclaimed non-alcoholic drinks brands on the market, Caleño. Caleño Drinks was born out of personal frustration. Founder Ellie Webb was on an alcohol-free night out with friends & felt uninspired by the alcohol-free drinks on offer, so decided it was time to bring some joy to not drinking. Fuelled by Latin positivity, Ellie set out to infuse the sun-drenched flavours of Colombia, her homeland, with her non-alcoholic spirits. Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Branding the unspeakable...

When you think of sexy brands or even products that would be sexy to sell, life insurance probably wouldn’t be high on the list. Beyond being presumed dry or dull, there’s the taboo around the subject of death and a reluctance for us as consumers to face up to our own mortality and think about what happens to our loved ones after we’ve gone. So, today we’re looking forward to an open and candid chat with a guest who represents a life insurance brand that is so far from boring or corporate that it might just make you sit up and listen. Banishing taboos, opening up the conversation around death and what happens to the people we love after we’re gone, and doing it all in the cleverest of irreverent and appealing ways is the brand, DeadHappy. Joining me to tell us how genius branding is done when it comes to the unspeakable, is DeadHappy’s Head of Brand, Eddy Edwards Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

“Nourishing” an audience in the Wellbeing Space

We’ve been living through a period of self-containment and, for many of us, self-reflection, so it’s no surprise that part of that reflection has been about what we feed ourselves, leading to more of us turning to healthier alternatives when looking for snacks and meals. The healthy-eating space is a competitive one where every brand needs to find its own niche and personality in order to appeal to engage its audience. Some do this by purely entertaining the crowd, but some put more thought into the well-being value of the message they drive via more educational brand content, mirroring the nourishing qualities of their products. To discuss this ever-evolving, growing space within the consumer market are two women who have seen a need to provide more nourishing options and built their businesses and brands around that. Bay Burdett, founder of Bay’s Kitchen, which produces award-winning Low FODMAP, Gluten-Free and Dairy-Free foods, most of which are Vegan too. The product range included sauces, soups, stocks and condiments. A long-term sufferer of IBS, Bay’s aims are to produce food and recipes that allow families to enjoy meals together, regardless of dietary restrictions, to take away the pain and discomfort many people experience due to the food they eat, while increasing awareness of the condition and removing the ‘taboo’ that surrounds IBS. Bay’s Kitchen is stocked widely, including at Amazon, Ocado & Morrisons. Kate Percy - Kate has written three best selling cookbooks and established an award-winning range of healthy energy snacks, Kate Percy’s Go Bites, while spreading what she calls #Enerjoy; the joy of good energy, vitality and happiness through her brand, Kate Percy’s. Founded in 2008, Kate has been developing recipes and nutrition educational resources for a growing community of people and families; her #Cook5WithKate campaign challenges, inspires and supports families with the skills to cook at least 5 recipes from scratch. She has also developed healthy eating programmes for the BBC and Virgin Sport. Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Is it possible for festivals to keep their audiences engaged on shifting sands?

To say that this has been a difficult or unprecedented year for the festival community would be a cliche understatement. It doesn’t come close to describing the stress or chaos that the pandemic has impacted on the sector. We’ve now moved into a period beyond a full year in which organisers, promoters, crews and artists alike are grappling with more uncertainty than we’ve ever encountered. As this podcast is brought to you by Paradise, the agency for entertaining brands, we can’t expect or pretend to solve the mountain of issues facing the festival sector as we record this episode, from the daily cancellations to debates around Covid passports and the lack of government-backed insurance, but what we can do is to explore the resourcefulness, creativity, innovation and bravery of those operating in the festival industry as they approach solutions around planning and maintaining the conversation with their audiences, keeping their brands relevant and alive, in these strange times. Through our conversation, we’ll ask, is it possible for festivals to plan, promote & keep their audiences engaged & hopeful on shifting sands? Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.