S4 Ep. 03: Master the Art of Selling From the Stage with Steve Hopper

S4 Ep. 03: Master the Art of Selling From the Stage with Steve Hopper

What if NOT selling from the stage is the biggest mistake you're making as a speaker? In this eye-opening episode, Steve Hopper reveals why offering value to your audience doesn't stop with your speech—and why failing to make an offer is a missed opportunity for both you and your listeners. Li Hayes dives deep with Steve Hopper on practical strategies for selling from the stage, building irresistible offers, leveraging free giveaways through funnels and QR codes, and maximizing your impact (and income) with books and live events. Whether you're just starting your speaking career or looking to level up your results, this conversation is loaded with actionable advice, confidence-building insights, and a reminder that your story matters—and your audience wants MORE. Timestamped Overview 00:00 Becoming a successful professional speaker and the importance of selling02:32 What to offer from the stage—and when you can't sell directly05:44 Capturing audience info seamlessly (QR codes & more)07:31 Building and using funnels: what makes a landing page great?12:04 What response rate should you expect from your offer?13:09 Diagnosing and improving weak offers15:24 Should you share the ‘how’ on stage—or just the ‘what’ and ‘why’?16:58 Best practices for selling books at events19:13 Should you host your own events? Pros, cons, and simple tips for success24:25 Charging for your event (or not), and how to keep costs low29:14 Final advice: start small, build confidence, and the biggest overlooked mindset for speakers32:09 The one thing Steve would tell his younger self: understanding your worth34:50 Episode outro and where to connect

S4 Ep. 02: How Speaker Bureaus Choose Talent with Brittany Kreutzer

What if your flashy speaker reel is actually costing you bookings? In this episode of “Path to the Main Stage,” Li Hayes sits down with Brittanny Kreutzer, partner at Speaker Exchange Agency and board member of the newly named GSIA, for an unfiltered look into what makes speakers irresistible—or instantly forgettable—to bureaus and clients. Discover the real insider criteria bureaus use to select speakers, why being authentic trumps being everything to everyone, and why shorter is NOT always better when it comes to demo reels. Brittanny Kreutzer also shares the biggest mistakes speakers make, what “celebrity” status really means in the speaking world, and the genuine power of saying "no" to the wrong stage. Packed with actionable tips on how to elevate your profile, update your materials, and become top-of-mind for bookers, this episode is a must-listen for anyone ready to take their speaking business seriously—and ethically. Timestamped Episode Overview: [00:00] Introduction and audience engagement[01:19] What is the International Association of Speaker Bureaus (GSIA)?[05:01] How speaker pricing and ethics are managed[05:56] Training and industry standards for bureaus[07:03] The role and value of speaker showcases[09:03] How bureaus scout and evaluate speakers in person[09:59] What makes a speaker stand out to bureaus[11:40] What bureaus look for on speaker websites[13:26] The pitfalls of AI-generated demo reels[14:52] Aligning topic and expertise with the right opportunities[16:20] Pet peeves: the mistakes speakers make with bureaus[18:52] Positive stories: what makes a speaker great to work with[20:37] Simple yet powerful ways speakers can help themselves[22:06] Are topics or celebrities more in demand? Defining “celebrity”[24:05] Niche fame vs. being broad—nailing your expertise[25:09] Creating exceptional client experiences as a speaker[27:14] When do you need an agent or bureau?[29:08] Speaker success stories and strategic “yes/no”[31:54] When to turn down stages (and why)[32:04] Final advice: stop comparing, be authentic, let demand set your value[34:04] Biggest surprise from a career in the speaking industry[35:42] Show wrap-up and invitation to connect

S4 Ep. 01: Unlocking Speaker Flow with Darren Virassammy

What if the secret to giving unforgettable talks isn’t perfect slides or endless practice—but jumping into freezing water at 6am and talking to stuffed animals? In this eye-opening episode, Li Hayes sits down with Darren Virassammy, TEDx speaker with over a million views, to reveal unconventional but powerful strategies any speaker can use to master the stage. From harnessing the power of nature to building mental anchors for nerves and flow, Darren Virassammy shares unique prep routines, explains why the best talks aren’t really about you, and offers practical tricks for both new and seasoned speakers. Learn how to turn chaos into confidence and discover the habits that will actually get you to the main stage. Timestamped Overview 00:00 Show intro, speaker backgrounds, and the power of nature03:41 Using nature to recalibrate for speaking04:23 Transition: How nature improves public speaking04:43 Preparing talks in wild environments and managing distractions06:55 Going “crazy”—prepping speeches in cold oceans09:46 Tamer exercises: why Darren Virassammy rehearses with stuffed animals12:17 Anchors, visualization, and handling audience nerves14:21 Flow state: using music and familiar habits to get ready18:18 Tricky details: diet, distractions, and managing nerves18:34 Writing vs. delivering: how to make your talk sound natural20:38 Scripting, “killing your darlings,” and time management22:31 The rehearsal valley: from robotic to natural delivery26:08 Crafting and repeating your main idea (“the block” or “hook”)28:33 Adapting to last-minute time cuts—optional blocks and flexibility30:23 Real-world example: making on-the-fly edits at major events31:28 Resilience and mental resets when things go wrong32:02 Advice for beginner speakers: don’t be too literal with outlines33:45 How to truly serve your audience36:36 Using questions to shift perspectives37:51 Individualizing for different audiences and reading the room38:58 Final wisdom: what Darren Virassammy would tell his younger self40:17 Wrap-up, actionable takeaways, and how to grow as a speaker

S4 Ep. 00: Welcome to Season 4

Are you sabotaging your speaking career by chasing every new opportunity? Discover why adopting a “hedgehog” mindset—rather than the cunning but scattered fox—is the secret to long-term success on stage. In this high-impact season four kickoff, Li Hayes reveals a surprisingly simple framework inspired by Jim Collins’ Good to Great, then gives a rapid-fire teaser of the transformative topics coming soon: revolutionary keynote prep, burnout recovery, lucrative government gigs, speaker reels that actually get you booked, how event planners really choose speakers, and mastering sales from the stage. Whether you’re on your first stage or aiming for the spotlight, get ready for the most practical and inspiring season yet. Timestamped Overview 00:00 Season 4 intro & welcome 00:22 Li Hayes shares a powerful lesson from "Good to Great" 01:02 The parable of the hedgehog and the fox 01:52 Three keys to sustained speaking success 02:37 Applying the hedgehog vs. fox approach to your career 03:58 Preview: fresh keynote prep methods 04:24 How to recognize, prevent, and recover from burnout 04:47 Cracking the government speaking market 05:02 Why every speaker needs a reel (and how to build one) 05:37 Inside advice from bureau agents and event planners 06:01 Using speaking gigs for sales success 06:24 How to connect with Li Hayes and get coaching 06:59 Closing remarks and next steps

S3 Ep. 10: Perfect Your Pitch and Boldly Own the Stage with Precious L. Williams

Perfect your pitch and boldly own the stage! Learn how to step into boldness, pitch yourself with impact, and build a speaker brand that gets remembered. In this high-energy episode, Li Hayes sits down with pitch expert and 13-time national champion Precious L. Williams, the Killer Pitchmaster herself, who lays out exactly what it takes to stand out—whether you’re pitching your next big talk or elevating your value with meeting planners. Hear how Precious went from pitching with $-400 in her bank account to landing a half-million-dollar deal in just 54 seconds, why being authentically YOU (not another copycat!) is non-negotiable, and how a mohawk, confidence, and grit landed her in national ad campaigns and TV spots. Uncover lessons about the “quiet storm” of introvert pitching, breaking through doubt, connecting powerfully to your audience’s true needs, and why experience matters more than nailing every word. This episode is packed with practical tools for both emerging and seasoned speakers who want to win more business and make an unforgettable impression. Key Highlights: * The journey from the mayor’s stage to national media (03:06) * What makes a killer pitch that gets you booked—and paid (06:46) * Brand-building tips: dressing the part, using your digital footprint, and standing out with style (33:29) * The seven deadly sins of speaking and how to avoid them (36:36) * How to get value from every opportunity—even when it isn’t cash (27:29) * Why experience always beats perfection on stage (39:38) Timestamped Overview: * 00:00: Introduction & the power of boldness in speaking * 02:12: Precious L Williams’s journey: first speech to mayor, governor, and beyond * 05:57: The birth of a pitchmaster: pitching with nothing to lose * 07:19: The $500,000 pitch story and lessons learned * 14:13: Pitching for all personalities: authentic, not copycat * 16:40: How to pitch emerging speakers (and what not to say!) * 20:02: Making your topic irresistible with human connection * 24:04: Networking boldly through groups & building relationships * 27:29: Evaluating speaking opportunities beyond the paycheck * 30:00: How visibility, follow-up, and gratitude fuel more bookings * 33:29: Why style matters: personal brand, color, and presence * 36:36: Top speaker mistakes—and how to fix them * 39:38: Closing advice: experience vs. perfection on stage Subscribe to Path to the Main Stage and get ready to slay your next stage!